Photo of Miss Victoria McCall

Miss Victoria McCall BA (Hons) , MBA

Director of Studies MSc Marketing (online) Marketing (ULMS)

    Teaching

    Marketing Strategy

    Marketing Strategy examines the strategic dimensions of marketing, the interface between marketing activity, corporate strategies and tactics and the inter-relationship between marketing activity and other functional areas of business.

    Modules for 2020-21

    BUSINESS LEADERSHIP

    Module code: KMGT633

    Role: Module Co-ordinator

    Contemporary Customer and Consumer Behaviour

    Module code: KMGT715

    Role: Module Co-ordinator

    DISSERTATION

    Module code: KMGT650

    Role: Teaching

    Data Driven Marketing Research and Analysis

    Module code: KMGT714

    Role: Module Co-ordinator

    Dissertation

    Module code: KMPA650

    Role: Module Co-ordinator

    INTERNATIONAL MARKETING

    Module code: MKIB356

    Role: Module Co-ordinator

    Integrated Marketing Communications

    Module code: KMGT678

    Role: Module Co-ordinator

    MARKETING STRATEGY

    Module code: MKIB363

    Role: Teaching

    Managing Marketing in a Changing World

    Module code: KMGT679

    Role: Module Co-ordinator

    RETAIL MARKETING

    Module code: MKIB230

    Role: Teaching

    Strategic Marketing Management

    Module code: KMGT711

    Role: Module Co-ordinator