Photo of Mr Paul Matthews

Mr Paul Matthews MA, BA (Hons), DipMRS

Senior Lecturer in Management Marketing (ULMS)


Personal Statement

I am a Senior Lecturer in Management at the Management School and teach on both undergraduate and postgraduate programmes. I also hold the post of Director of the Skills Programme.

A qualified Higher Education teacher, I have been involved in the education sector for over ten years and prior to my current role at Liverpool held various senior management positions in business. I have also run my own marketing consultancy working with SMEs and larger organisations across a range of service and product sectors. The focus of this consultancy work was generally to instil the marketing philosophy into those businesses be it through produce range development, service delivery improvement or customer insight systems development.

My teaching and research interests are in the understanding of cultural integration in the classroom and the use of the student voice to maximise the student experience. I also have an interest in teaching pedagogy and its creative use to maximise students learning and development opportunities.

My role as Director of the Skills Programme requires me to lead the development of the skills aspects of all our programmes to ensure they are fit for purpose, current and facilitate the development of academic as well as employability skills in our students.

I am a Senior Fellow of the Higher Education Academy.