Photo of Dr Ming Lim

Dr Ming Lim BA, MA (National University of Singapore), A.M.(UPenn.) PGCert. (University of Leicester), MPhil (Oxford), PhD (Cambridge)

Reader (Associate Professor) in Marketing and Management Marketing (ULMS)

    Teaching and Learning

    Advanced Business Research Methods, International Marketing, Corporate Communications, Business Ethics, Global Branding and Consumption, Marketing and Design/Operations

    I welcome PhD students who want to undertake research in bio-digital consumer culture, digital marketing, literary theory and marketing, institutional theory, branding, political marketing, social media marketing and any aspect of medical or digital humanities and ethics.

    2017 Module co-convenor, Advanced Business Research Methods/International Marketing
    2016 Head of Marketing Group
    2015 Programme Leader, MBA in Operations, Design and Markets
    2014 Module leader (MSc) Branding and Communications
    2013 Module leader (UG, 3rd Yr) Global Branding: Theory and Practice
    2012 Director, MBA
    2011 DL Programme Leader on Management in a Global Context and Branding and Communications
    2010 DL Internal Examiner on Branding and Communications
    2008 Examinations Officer (BA and MSc)
    2007 Principles and Practice of Marketing (MSc in Media and Advertising, Dept. of Media and Communications)


    Modules for 2018-19

    INTERNATIONAL MARKETING

    Module code: MKIB356

    Role: Module Co-ordinator


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