Photo of Dr Ming Lim

Dr Ming Lim BA, MA (National University of Singapore), A.M.(UPenn.) PGCert. (University of Leicester), MPhil (Oxford), PhD (Cambridge)

Reader (Associate Professor) in Marketing and Management Marketing (ULMS)

    Publications

    Selected Publications

    1. Healthism in Denmark: State, market, and the search for a "Moral Compass". (Journal article - 2016)
    2. The Ethics of the Living Wage: A Review and Research Agenda (Journal article - 2016)
    3. Lafite in China (Journal article - 2015)
    4. The making of brand attachment and brand meanings: the case of a UK engineering services firm (Journal article - 2015)
    5. The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns (Journal article - 2015)

    2017

    A new living contract: cases in the implementation of the Living Wage by British SME retailers (Journal article)

    Werner, A., & Lim, M. (2017). A new living contract: cases in the implementation of the Living Wage by British SME retailers. EMPLOYEE RELATIONS, 39(6), 850-862. doi:10.1108/ER-07-2017-0150

    DOI: 10.1108/ER-07-2017-0150

    A response to the Chief Medical Officer's report on Genomic Medicine: a catalyst for transformation (Journal article)

    Barwell, J., Shaw, J., Lim, M., Shukla, R. Y., & Lowry, J. (2018). A response to the Chief Medical Officer's report on Genomic Medicine: a catalyst for transformation. PERSONALIZED MEDICINE, 15(1), 5-8. doi:10.2217/pme-2017-0058

    DOI: 10.2217/pme-2017-0058

    Investigating the influence of musical congruity in advertising (Thesis / Dissertation)

    Abolhasani, M. (2017, October 30). Investigating the influence of musical congruity in advertising.

    Place branding of seaports in the Middle East (Journal article)

    Rutter, R., Nadeau, J., Lettice, F., Lim, M., & Shamaisi, S. A. (2018). Place branding of seaports in the Middle East. Place Branding and Public Diplomacy, 14(3), 197-212. doi:10.1057/s41254-017-0072-8

    DOI: 10.1057/s41254-017-0072-8

    2016

    Healthism in Denmark: State, market, and the search for a "Moral Compass". (Journal article)

    Kristensen, D. B., Lim, M., & Askegaard, S. (2016). Healthism in Denmark: State, market, and the search for a "Moral Compass".. Health (London, England : 1997), 20(5), 485-504. doi:10.1177/1363459316638541

    DOI: 10.1177/1363459316638541

    The Ethics of the Living Wage: A Review and Research Agenda (Journal article)

    Werner, A., & Lim, M. (2016). The Ethics of the Living Wage: A Review and Research Agenda. Journal of Business Ethics, 137(3), 433-447. doi:10.1007/s10551-015-2562-z

    DOI: 10.1007/s10551-015-2562-z

    2015

    Lafite in China (Journal article)

    Maguire, J. S., & Lim, M. (2015). Lafite in China. Journal of Macromarketing, 35(2), 229-242. doi:10.1177/0276146714529975

    DOI: 10.1177/0276146714529975

    The abject single: exploring the gendered experience of singleness in Britain (Journal article)

    Lai, A. -L., Lim, M., & Higgins, M. (2015). The abject single: exploring the gendered experience of singleness in Britain. Journal of Marketing Management, 31(15-16), 1559-1582. doi:10.1080/0267257X.2015.1073170

    DOI: 10.1080/0267257X.2015.1073170

    The making of brand attachment and brand meanings: the case of a UK engineering services firm (Journal article)

    Sheikh, A., & Lim, M. (2015). The making of brand attachment and brand meanings: the case of a UK engineering services firm. Marketing Intelligence & Planning, 33(6), 887-907. doi:10.1108/MIP-06-2014-0106

    DOI: 10.1108/MIP-06-2014-0106

    The other voices of international higher education: an empirical study of students' perceptions of British university education in China (Journal article)

    Moufahim, M., & Lim, M. (2015). The other voices of international higher education: an empirical study of students' perceptions of British university education in China. Globalisation, Societies and Education, 13(4), 437-454. doi:10.1080/14767724.2014.959476

    DOI: 10.1080/14767724.2014.959476

    The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns (Journal article)

    Lim, M., & Moufahim, M. (2015). The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns. Journal of Marketing Management, 31(5-6), 525-545. doi:10.1080/0267257X.2015.1020330

    DOI: 10.1080/0267257X.2015.1020330

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