Photo of Dr Ming Lim

Dr Ming Lim BA, MA (National University of Singapore), A.M.(UPenn.) PGCert. (University of Leicester), MPhil (Oxford), PhD (Cambridge)

Reader (Associate Professor) in Marketing and Management Marketing (ULMS)


    Personal Statement

    Dr Ming Lim is Associate Professor (Reader) at the University of Liverpool Management School. She gained her PhD in Information Systems and Strategy (Marketing) from the Judge Business School, University of Cambridge. She holds a B.A. (First) from the National University of Singapore in Philosophy and Comparative Literature and an MPhil from Oxford University. She was also the Queen Elizabeth Scholar at the University of Pennsylvania while at Oxford. She was a Visiting Fellow at the Institute of Advanced Studies in the Humanities at the University of Edinburgh in 2010.

    Ming’s current research interests are digital consumption, health and technology marketing, the medical humanities (including the role of artificial intelligence in healthcare), business ethics and innovative organizations in general. She draws on her training in continental philosophy and literary theory to study emerging trends in corporate branding, technology and consumption. She is currently working on projects using critical social science approaches to digital medicine, undertaking empirical research in the public communication of antimicrobial resistance and genomic and personalised medicine. More broadly, she is interested in the complex, changing interrelationships between health, heritage and artificial intelligence and how these shape urban transformations in the UK and Asia. Her interest in global political economy is continuing to drive further research into the evolution of the Living Wage in Britain and Europe and consumer behaviour in the 'gig economy'.

    Her work has been published in leading, international journals such as the Journal of Business Ethics, the Journal of Macromarketing and Industrial Marketing Management and she has held over 20 research grants from the ESRC/AHRC, Health Education England and the European Union, among others. She has over 45 publications in leading journals, book chapters and a forthcoming book commissioned by Routledge, 'Global Branding: Critical Perspectives' (due summer 2017).

    She has been the Principal Investigator on a £515,620.00 Arts and Humanities Research Council ‘Digital Transformations’ Large Grant called ‘Affective Digital Histories: Re-interpreting De-industrial Histories, 1970s to the Present’.
    In January 2015, Ming was co-awarded a Knowledge Transfer Partnership by Innovate UK (previously known as the Technology Strategy Board) of £60,000.00 to provide business development, brand and strategic advice on the design and installation of digital play equipment for a manufacturer in the East Midlands. She has also held grants from the UK's leading research grant agencies, including the AHRC/ESRC/MRC, Health Education England, Arts Council England and a number of EU Innovation Partnership Schemes. To date, Ming has been PI or co-I on over ten research grants, totalling over £750,000.00. Her industry grants include sponsorship by AstraZeneca, Congenica and Genzyme.

    She is also the founder and Director of the China Studies Research Alliance (ChiSRA), the University of Leicester's first research network of China scholars. The initiative currently has 60 academics and 45 PhD students on the membership list with an internationalisation strategy document in progress:

    Ming serves on the executive editorial board of the Journal of Product and Brand Marketing and Transnational Marketing Journal. She was the Chair of the Executive Committee of the Academy of Marketing’s Corporate Brand, Reputation and Corporate Identity SIG for four years, from 2010 to 2014. In that time, she led and organised the highly successful Global Brand, Reputation and Identity conference in Europe and the U.S.and maintains an active role on the Scientific Committee as Co-chair of the SIG.

    Other Personal Distinctions

    • Research Fellowship, Institute for Advanced Studies in the Humanities (University of Edinburgh, Institute of Advanced Studies in the Humanities, 2011)
    • Best Paper ( Judge Business School Doctoral Symposium, University of Cambridge, 2007)
    • Best Paper Award (Academy of Management (Corporate Brand, Reputation and Identity SIG), 2007)
    • Annual Prize in Business Ethics (Institute of Business Ethics (IBE) and the European Business Ethics Network (EBEN) , 2006)
    • Glynn Jones Management Prize (University of Cambridge, 2005)
    • Cambridge Commonwealth Trust Scholar (Commonwealth Trust, 2004)
    • Queen Elizabeth Scholar (University of Pennsylvania, Annenberg School of Commmunications) , 2002)
    • Violet Vaughan Morgan Commonwealth Prize (University of Oxford, 1999)