Photo of Ms Julia Hodgson

Ms Julia Hodgson BSc MA MPA PGCE

Lecturer Operations and Supply Chain Management

    Publications

    2013

    How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats (Journal article)

    Patterson, A., Khogeer, Y., & Hodgson, J. (2013). How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats. Journal of Marketing Management, 29(1-2), 69-85. doi:10.1080/0267257x.2012.759992

    DOI: 10.1080/0267257x.2012.759992

    Re-energising undergraduate research methods pedagogy in education (Conference Paper)

    Hunter-Jones, P., & Hodgson, J. (2013). Re-energising undergraduate research methods pedagogy in education. In Re-energising undergraduate research methods pedagogy in education. Liverpool Hope University.

    2012

    Who do we publish for? Enhancing the student experience… or not…? (Conference Paper)

    Hunter-Jones, P., & Hodgson, J. (2012). Who do we publish for? Enhancing the student experience… or not…?. In HEIR (Higher Education Institution Research Network) 2012. University of Liverpool.

    2011

    Escalation in Decision Making (Book)

    Drummond, H., & Hodgson, J. (2011). Escalation in Decision Making. London: Gower.

    2008

    Chronicles of ‘Customer Experience’: The Downfall of Lewis’s Foretold (Journal article)

    Patterson, A., Hodgson, J., & Shi, J. (2008). Chronicles of ‘Customer Experience’: The Downfall of Lewis’s Foretold. Journal of Marketing Management, 24(1), 29-45.