Photo of Dr Daniel Parnell

Dr Daniel Parnell BSc, PhD, FHEA, PGCert

Senior Lecturer in Sport Business Marketing (ULMS)


Personal Statement

My research interests lie in business management, policy, and social and economic networks in sport. My passion within business and sport is to help people challenge and develop themselves, enabling personal growth and organisational improvement.

I hold a number of public engagement roles in the sport industry. These experiences have helped me develop a critical and comprehensive understanding of the sport and football industry, which informs much of my teaching, scholarship and consultancy.

Within the management school, I sit within the Centre for Sport Business teaching on the Football Industries MBA, MSc in Sport Business and Management and League Managers Association Diploma.

I am CEO of the Association of Sporting Directors, an organisation that connects, supports and develops football leaders. With this, I also have other board and advisory positions, including the Advisory Group of The Sports Think Tank, the Football Association of Wales (FAW) Talent ID and Development Advisory Group, the review Board for the Elite Academy Managers Programme for the English Premier League (EPL) and I am a champion for the Football Exchange Women’s Network at Liverpool John Moores University.

My research is focused on positive change at a personal, organisational and policy level. As such I maintain deep, rich and relevant links with the sport industry. This includes being Head of Football Research at Dundee United FC and educational roles with The FA, Federation Internationale de Football Association (FIFA), FAW, EPL, the Football Foundation and the British Council and the Colombian Government. Beyond this, I am regularly invited to talk at different universities and organisations on a variety of educational topics.

I am currently involved in one-to-one private consultancy across football covering aspects including quality management, professional development, education, leadership, recruitment, executive mentorship, innovation and applied research and development.

I maintain a number of editorial board position, inc. Editor-in-Chief of the international journal Managing Sport and Leisure. I co-edit the Routledge Book Series "Critical Research in Football" and co-edited a number of books, inc. the Routledge Handbook of Football Business and Management. I have published research articles on subjects ranging from policy and politics, to corporate social responsibility in sport, through to the impact of the economic downturn on sport. I have edited a number of books and special issues.

Finally, I supervise both PhD and Professional Doctorate students with the University of Birmingham and Liverpool John Moores University.

Prizes or Honours

  • Best Monograph Award (runner-up): Football as Medicine: Prescribing Football for Global Health Promotion (Routledge (Taylor and Francis), 2020)
  • Shortlisted for the ECSS Young Investigator Award (Liverpool, England) (European College of Sport Science, 2011)
  • Highly Commendable Project Market Place Exhibitor (European College of Sport Science (ECSS), 2011)
  • Shortlisted for the New Researcher Award (Prague, Czech Republic) (European Association of Sport Management, 2010)
  • Shortlisted for the New Researcher Award (Heidelberg, Germany) (European Association Sport Management, 2008)

Funded Fellowships

  • Enterprise Fellowship Award (Liverpool John Moores University, 2011 - 2012)