Seminar series

Theorising gender, theorising fat: the material-semiotics of the obesogenic environment for professional women weight cyclers

11:00-12:30 | Wednesday 14th December |

Professor Shona Bettany, Liverpool John Moores,

Dr Ben Kerrane, University of Lancaster

In the seminal feminist work, fat is a feminist issue, Orbach (1978) posits that the cultural climate of pervasive gender inequality makes women fat.  However, 35 years later, the cultural view today remains, located as it is within dominant neo-liberal discourses of choice and responsibility, that being fat is largely due to individual lifestyle and consumption failures.  This paper seeks to revisit the relationship between fat, gender and consumer culture, challenging this focus on the individual by studying the life histories of 3 professional women working at a senior (i.e. director) level in marketing, two in the private sector, one in the public sector.  The women are categorised by extreme yo-yo dieting (or weight cycling) involving several lifecourse weight loss/gain cycles of 4+ stones.  This paper seeks to develop a theoretical framework, based on a material-semiotic approach, to fat and femininity within the construction and maintenance of a professional female identity, that counters individualistic accounts of obesity and offers understanding of the consumption practices around the emergence of the body as obese within the obesogenic environment, which has the potential to inform both academic understandings of these processes, and also social and health-related marketing practitioners.

Professor Bob Doherty, University of York

11:00-12:30 | Wednesday 30th November | Committee Room 2 - University of Liverpool Management School

Professor Bob Doherty, University of York, title TBC

Dr Ahmed Al-Abdin & Morteza Abolhasani

11-12 | Wednesday 2nd November | Room G15 Management School - Marketing Review Room

Dr Ahmed Al-Abdin, University of Liverpool Management School

Middle Eastern Consumption Practices in Flux: A Systematic Literature Review


Morteza Abolhasani, PhD Candidate, University of Liverpool Management School

Investigating the influence of musical congruity in higher education advertising: A genre congruity perspective

Workshop with Dr Lynn Sudbury-Riley, Dr Pippa Hunter-Jones and Rachel Spence

| Wednesday 28th September | Taylor Room, Sydney Jones Library, University of Liverpool

  • Dr Lynn Sudbury-Riley: Every Touchpoint Matters: Developing a Systematic Tool to Measure the Impact of Hospice Services upon Patients, their Families and Carers.
  • Dr Pippa Hunter-Jones: The Impact of Hospice Care Upon Service Users - Are we funding the right provider?
  • Rachel Spence: Health information seeking and value co-creation

Publishing workshop with views from the editors of the Journal of Services Marketing (Professor Steve Baron) and Marketing Theory (Professor Elizabeth Parsons)

| Friday 27th May 2016 |

Elizabeth Parsons

"This publishing shebang": a view from the author, reviewer and editorial desk.

The idea behind this workshop is to share and learn from each other's publishing experiences. I will kick things off with a summary of some of the key things I have learned in my journey so far as author, reviewer and editor of Marketing Theory. This will be followed by a discussion session with participants encouraged to share their own experiences good and bad.

Steve Baron

According to Michael Faraday, the secret to success in research “…is comprised in three words – Work, Finish, Publish”. With the emphasis on ‘publish’, I will share my experiences from the various perspectives I have taken – author, reviewer, Associate Editor, Editor - for the purpose of encouraging a lively discussion. What about ‘work’ and ‘finish’?  Perhaps we can ponder on the following: “…I am never satisfied until I have said as much as possible in a few words, and writing briefly takes far more time than writing at length” (Carl Friedrich Gauss)

Affect & Fantasy: The Animation and Authentication of Transcendent Realities

| Wednesday 28th April 2016 |

Patrick Lonergan, Nottingham Trent University

Dr Patrick Lonergan is a consumer researcher and currently lecturer in fashion management, marketing and communication at NottinghamTrentUniversity. His research and teaching interests are firmly located within Consumer Culture Theory. A core argument that pervades much of his work is that we cannot continue to understand aesthetic consumption by solely focusing on the consumer through a representational lens. Rather than appreciate the consumption experience as one replete with conscious “meaning”, we must also acknowledge the various minutiae i.e. intense affective energies, non-human forces, mythical narratives, magic, sorcery, mystique etc. that shape enduring dispositions and thus, guide our emotional, non-rational consumption patterns through shaping our perception of reality.

Joint event with the History, Society and Institutions KP.

The relationship between sustainability and clothing consumption: Consumer and producer perspectives

| Tuesday 22nd March 2016 |

Helen Goworek, University of Leicester School of Management

The clothing market is the second largest product sector in the UK, worth £44 billion to the economy, and consequently consumers’ purchase, use and disposal of clothing have significant sustainability impacts. Therefore, the aim of the research in this presentation is to identify factors which could potentially improve the sustainability impacts of clothing consumption, from both consumer and producer perspectives. Businesses need to achieve an understanding of consumer behaviour in relation to sustainability in order to respond to this and to influence consumption. The presentation will draw from two studies funded by Defra, in collaboration with Nottingham Trent University, conducted by a cross-disciplinary team from the fields of marketing, design and sociology. Our initial study aimed to examine which factors, if any, could influence consumers to behave more sustainably in relation to clothing purchase, maintenance and divestment. The second study, to be published this year, investigated barriers to designing products which meet consumer needs for longevity, resulting in an online report and a toolkit of relevant guidelines for product developers as its main outputs, to act as enabling factors in facilitating design for durability.

A session with a Services Marketing focus

Featuring Chris Raddats, Pippa Hunter-Jones, Morteza Abolhasani and Rachel Spence.

| 25th September 2015 |

A session with a Services Marketing focus featuring Chris Raddats, Pippa Hunter-Jones, Morteza Abolhasani and Rachel Spence.

Avi Shankar, Professor of Consumer Research at University of Bath

| 2nd December, 2015 |

Avi discussed the process of getting published in the Journal of Consumer Research. 

Marketing and the Celebrity Artist

Ian Fillis, The Stirling Management School

11am | 15th May 2015 | Committee Room 2, Management School

Content to follow

Kat Duffy, The University of Essex

11am | April 21st, 2015 | Committee Room 2, Management School

Content of talk to follow

Lynn Sudbury-Riley and Pippa Hunter-Jones, The University of Liverpool

11am | March 13th,2015 | Committee Room 2, Management School

Lynn Sudbury-Riley and Pippa Hunter-Jones, The University of Liverpool - content of talk to follow

The trials and tribulations of e-commerce for SME fashion retail brand owners

Patsy Perry and Marta Blazquez, The University of Manchester

3pm | February 10th, 2015 | Committee Room 2

We are delighted to welcome Doctor Patsy Perry, who is a Lecturer in Fashion Marketing in the School of Materials at The University of Manchester. She is currently leading an ESRC-funded Knowledge Exchange project in collaboration with computer scientists at Heriot-Watt University which is focused on the SME fashion retail sector and adoption of novel forms of product visualisation technology for e-commerce. 

Netnography Today

Robert Kozinets

3pm - 5pm | Friday, 30 May, 2014 | Refreshments in the ULMS café from 2.30pm


The Digital Virtual Dimensions of Meal Practices

Janice Denegri-Knott, Bournmouth University

3pm - 5pm | Friday 4th April, 2014 | Seminar 5 room, South Teaching Hub (formerly Law building)

Refreshments in the ULMS café from 2.30pm

In this talk I will discuss the intersection between digital virtual devices and food consumption and resultant practices they configure. While food consumption may seem, as a practice, too sensual and physical to be prone to digitisation, there are numerous ways in which food and digital technology are interwoven in cooking and eating practices.

Cooking apps, celebrity chef websites, amateur blogs and YouTube tutorials are part of a growing constellation of digital virtual platforms amateur cooks can incorporate in their meal practices.  Such practices are little understood and deserving of attention.  Drawing on depth interviews with foodies and cooking enthusiasts living in the South of England, emergence of new configurations for meal practices are documented and discussed.

Marketing Generations: Oral Histories of UK Consumer Culture

Andrea Davies & James Fitchett, University of Leicester, School of Management

3pm - 5pm | Wed 19th February, 2014 | Cypress Teaching Room 410

Theories of mass consumer culture emphasize transition, describing how social changes since the 1950s have had a profound and structural impact on the relationship between individuals, the market and commodities. These transitions can be represented and illustrated in many varied ways such as through an understanding of technology and technological change, through a theory of shifting social and cultural values, or through a model of evolving identities (Slater 1999). It can be difficult to avoid adopting an episodic and relatively linear approach to these analyses. This research project approaches the evolution of marketing and consumer culture using an oral history methodology in attempt to overcome some of the problems with simplified episodic accounts (Davies 2011; Witkowski  1999). The data is drawn from 87 individual in-depth interviews with UK women in 23 family groups. Most of the family groupings comprise three generations (grandmother-mother-daughter) although some of the data is from two generations in the same family (mother-daughter). It captures the reflections that respondent’s story about their pasts framed from an interpretation of their own present. The oral history approach adopted in this research does not seek to uncover a literal description of the past but rather is focused on memory; individual, public, community and generationa

Frontline Employee Customer Engagement in Grocery Retail Stores: A Dyadic Approach

Dr. Treasa Kearney, Keele Management School

3pm - 5pm | Wed 4th Dec, 2013 | Committee Room 1, University of Liverpool Management School

For many organisations, employee customer engagement in frontline service transactions is core to their service offering. Of particular interest into employee customer engagement has been the theoretical link between employee satisfaction (ES) and customer satisfaction (CS).

This research investigates the influence of ES on CS in a utilitarian service environment using matching dyadic data. Previous research has been predominantly hedonic in nature, for example, travel agencies (Homburg et al. 2009), knowledge intensive services (Yee et al. 2011; Jeon and Choi 2012), hotels (Chi and Gursoy 2009) and clothing stores (Netemeyer et al. 2010). These authors provide in-depth research of hedonic service environments; however a large gap remains for understanding the relationship of the ES-CS link in a utilitarian environment. In order to address this extensive gap the fundamental aim of the research was to examine frontline service transactions in a utilitarian environment. Data was collected from 15 grocery retail stores, 1030 customer respondents and 103 employee respondents. Through the use of matching dyadic data and Structural Equation Modelling (SEM) analysis the research found that ES does not positively influence CS in a grocery retail store. Thus suggesting that ES ultimately leads to CS is not an adequate representation of the ES-CS link but rather the ES-CS link is a lot more complex than initially assumed.

Reframing the Imagination in Consumer Research

Dr. Rebecca Jenkins, Bournemouth University Media School

3pm - 5pm | Wed, 6th Nov, 2013 | Committee Room 1, University of Liverpool Management School‌

This research focuses on consumption in the everyday imagination in order to develop a contextualised understanding of how different aspects of consumption sit in relation to other concerns of everyday life.  Previous research has tended to focus on consumer goods and experiences within pleasurable daydreams, such that they are considered as central to imagined scenarios, however, I argue that this methodological framing may restrict a broader understanding of the imagination and the role of consumption within it.  Drawing from phenomenological interviews with 20 individuals about their everyday experiences of imagining I suggest a reframing of the imagination in consumer research that distinguishes forms of imagining and accounts for different levels of presence for consumption practices, consumer goods/services, and consumer culture.  This contextualised approach also facilitates the recognition of a number of complexities with regard to imaginative practices and the relationship between the imagination and material reality, including the journey of dream pursuit and actualisation.  I consider the imagination as a place where we manage our emotions and outcomes for material reality, but that is also managed by material reality as we think about and imagine in-line with what is likely to transpire so as to prevent disappointment.