Research projects

As an active research community members of the Knowledge Platform publish in numerous high quality scholarly journals across all areas of Consumption & Experiential Marketing.  Notable areas of focus for the group include; social and business networks, music, tourism, non-linguistic communication, department store shopping, supermarket self-scanning, online shopping.  In addition, research undertaken in the platform draws from – and is informed by - an eclectic mix of other disciplines, including psychology, sociology, architecture, geography, literature, theatre studies, health and education.

Members of the knowledge platform are active in various academic networks including the Academy of Marketing and the Higher Education Academy, and have organised and hosted a number of international conferences.  Many members also hold editorial roles, editorial board memberships and reviewer roles for numerous academic journals.  Through these academic roles group members are considering research at the ‘leading edge’ of current thinking in Consumption & Experiential Marketing and bringing that knowledge back into the group to develop research still further.

The group has been successful in gaining research grants from the Academy of Marketing, the ESRC and the Higher Education Funding Council for England (HEFCE). A current example includes an ESRC funded Marketplace Exclusion seminar series which will run over two years and explore some of the reasons consumers are excluded from markets along with possible responses.