About the company
The Extraordinary Club is a company based in Sensor City which was created in partnership with University of Liverpool, Liverpool John Moores University and the European Commission. It's purpose is to help businesses (big and small) and individuals to ‘unlock their extraordinary’ and grow by harnessing the region’s digital creativity. The team works across the creative industries, from immersive technology to film and TV and from gaming to robotics, providing business growth support, digital skills training as well as marketing and innovation services.
Calum works two days per week and collaborates on various projects, from new business pitches and market research to broadly inputting into the organisation's strategic projects across the region.
Benefits for the company
Calum is providing fantastic, over and above, support both in terms of strategic input and practical hands-on help with presentations, pitch writing and market mapping. The Extraordinary Club provides support to many entrepreneurs across Liverpool City Region so it is incredibly helpful to have an intern coming from an entrepreneurial, academic background. We hope that Calum will use the experience to bring practical applications to his academic learning. The team also find it helps to have a younger voice and international perspective, to bring a more digital bias and the most up to date thinking into its work.
Benefits for the intern
Calum was connected to me through one of his lecturers, Dale Heywood. The Extraordinary Club is an organisation that he was naturally attracted to as it works with start-ups and SME’s and puts into practice many of the management principles he’s been learning about in his studies. The company mission of turning SME’s into truly extraordinary businesses also correlates with helping to create opportunities for underprivileged or struggling entrepreneurs in the Liverpool area, something Calum is keen to support.
Working with the Extraordinary Club means Calum has access to both co-founders, Angela and Dawn, who each bring over 20 years retail banking and marketing experience to the table. Through this internship Calum has learned about marketing strategy, accounting, and consulting.
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