MSc Strategic Communication

The MSc Strategic Communication offers a cross-disciplinary education to current or aspiring communication leaders who wish to learn how to design, plan and implement effective and sound communication strategies that fulfil an organisation's mission, vision and long-term objectives.

Through a combination of research-driven knowledge, practical skills, and professional insights, the programme prepares students for a career in business, public and third-sector institutions or in communication consultancy.

PROGRAMME CODE:

MSC/SC

MAJOR CODE:

CTSC

DURATION:

12 months (Full-time)
24 months (Part-time)

START DATE(S): September 2018
CONTACT: Dr Rudi Palmieri
rudi.palmieri@liverpool.ac.uk

Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.

The MSc Strategic Communication at the University of Liverpool in London offers a cross-disciplinary education with a distinctive focus on:

  1. How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their identity, reputation and trustworthiness, especially in crisis situations.
  2. The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
  3. The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse and how discourse affects them.

The programme combines a range of conceptual and practical skills which are crucial for successfully managing a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.

Students will learn how to translate organisational goals into communication objectives, to analyse situations by identifying and segmenting the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.

Practical projects include a variety of activities like designing and delivering effective public speeches, building a digital media campaign and the writing of digital communications for live briefs.

Besides classroom modules, a dedicated seminar involving communication experts from the Public Relations and Investor Relations industry offers the unique opportunity to familiarise yourself with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, students will engage with an in-depth analysis of a case-study in strategic communication.

Modules are organised and delivered in blocks of intensive full-day teaching. By enrolling as part-time students, experienced professionals in the London area can more easily reconcile classroom attendance with work commitments.

More information on current activities involving staff and students can be found in our blog Masters of Strategic Communication