Prospective Students Privacy Statement

The processing of your data is necessary for the purposes of the legitimate interests of the University of Liverpool. This privacy statement outlines what this means in practice and explains how the University of Liverpool collects, stores, manages and protects your data.

As a prospective University of Liverpool student the University will communicate with you in order to provide important messages relating to your enquiry to the University.  The data provided may influence our segmentation to ensure the correct messaging through the correct channel occurs.

How have we obtained your data?

As a prospective student we will have obtained the data we hold on you via:

1. Directly from you


2. Via third party

Directly from you

If you provide your email address by using subscription facilities or sending feedback, enquiries or requests by email, the personal information you provide (including your email address) will be used only to respond to your message or deliver the requested service.

On occasion you may be asked to provide some limited personal information (such as name, postal address, email address), when requesting publications, information or services via the University Site or at an event through completion of a form.

When providing this information, you may also be asked whether you wish to receive any further communication from the University of Liverpool thought relevant to you.

Via third party

Your data is passed to the University of Liverpool from organisations including, but not limited to, BMI, Cappex, SI UK, Edukas, British Side, Graduate Prospects, The Financial Times, Unibuddy, The Economist, Grade Up, FPP Edu Media, The Times Higher Education, UK Universities Search, Inova Education, Across the Pond, UCAS, Net Natives, Hotcourses Group, Ivent, Studies Planet, IEC Abroad, ISAS, BusinessBecause, Shiksha, QS, GMASS (Graduate Management Admissions Search Service), British Council, IDP, PRONABEC, BEO, Carrefour Université, Find a University, British International School of Cairo, Premier meetings, The National School and College Leaver Show IWIS, Univer, Global Study UK and theRightU.

The data we hold will reflect what you have provided to the third party and agreed to share as part of your agreement with that third party.

The University will promptly contact you to confirm your contact preferences.

What we use your data for

Unless you have requested otherwise, the information you provide is used by the University to communicate with you for its recruitment purposes.

These may include:

  • Providing you with the services and information you asked for
  • The promotion of University of Liverpool events including those hosted online
  • Distribution of University mailings (e.g. enquirer newsletters)
  • Inviting you to give feedback on events and services to help us improve what we offer
  • Analysis to help us better understand the needs of our applicants and students

How long is personal data held?

Any personal information you provide will be held in accordance with the provisions of the Data Protection Act 1998 and The EU General Data Protection Regulation (GDPR). The data we be used only for the reason specified at the point of collection. We will not sell, licence or trade your personal details to any third party.

The University of Liverpool considers its relationship with prospective students until the student’s year of entry passes. This means that we will maintain a prospective student record until such time. When this time is reached the University will delete the majority of your personal data it holds within its CRM, but will maintain basic personal data to ensure we do not inadvertently create a new record in the future.

Your right to make changes or to ask us to stop using your data

You are in control of your data and have the right to opt-out of all or specific communications channels at any point. To change your preferences, please contact us.

You also have the right to request copies of the data held about you, to do so please submit a ‘Subject Access Request‘ more information on this can be found here.

You also have the right to rectification of the data we hold about you, to do so please contact us.

You also have the right to erasure of the data we hold about you, to do so please contact us.

If you have a concern about how your data is being handled

You can contact the University’s Data Protection Officer.

In addition, you can raise any concerns direct with the Information Commissioner Office (ICO).

Changes to the Privacy Statement

In the interest of being transparent we may amend this Privacy Statement from time to time. Any significant changes to this Policy or to the way we treat your data will be communicated via the University website.

Further information

Please contact us with any comments or feedback regarding this statement.