K-Pop on the Global Platform

The K-Pop phenomena and its reception in Europe is explored by Haekyung Um (IPM) in collaboration with Sang-Yeon Sung (University of Vienna) and Michael Fuhr (Hanover University), and with support from the Korean Foundation for International Cultural Exchange. A monograph based on the research and published by Routledge will examine how K-Pop has taken root in Europe as a new form of cosmopolitan youth culture connected to identity politics, aesthetic desires and entrepreneurial incentives.