Mr Jay Duckworth PhD

Research Associate Psychological Sciences


Personal Statement

I am currently a Research Associate at UoL working on the experimental psychology arm of the multi-university project IKnowFood. I work in a small team using mixed-methods to investigate the drivers and barriers to food choice that is "economically, environmentally, and nutritionally sustainable". My work on the project takes the form of both quantitative (e.g., implicit measures of cognitive biases) and qualitative (e.g., focus groups) data collection in order to build a robust picture of the current problems and potential solutions to the growing problem of sustainability.