This module aims to introduce the student to the Management as an essential skill-set in the delivery of music outcomes; notably, the maintenance and development of a symphony orchestra and the maintenance and development of music venues. Students will identify the challenges of managing a complex music organisation, department-by-department and be introduced to core and specific managerial skill-sets.

(LO1) The student will be able to identify, appraise and critique the core aims of management

(LO2) The student will be able to describe, assess and evaluate the specific challenges associated with specific regions of management within a music organisation.

(LO3) The student will be familiar with the goals of distinct forms of music organisation, notably symphony orchestras and concert venues and be able to appraise and evaluate those goals.

(LO4) The student will be able to locate classical music within the wider market for music and interpret and elucidate the range of forces active in such a market.

(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty

(S2) Career and identity management managing digital reputation and online identity

(S3) Application of literacy and media literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning.

(S4) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting and using data, applying research methods, applying ethics.

The role of the Manager in a large organisation

The practice of managers in:

Overseeing all operations and stakeholder engagement.

Orchestra - musicians, sections, rehearsal, repertoire, conductor.

Live Performances and programming seasons.

Touring - national, international.

Recording Venue Management.

Box office and ticketing.

Marketing and Publicity.

Programming.

Financial Management.

Charitable status and Educational outreach.

Health and Safety.

Teaching Method 1 - lecture
Description: The lecture format is used to breakdown the content of the module in ways that assist the delivery of the stated aims of the module.
Attendance Recorded: Yes
Notes: Each week will feature a guest speaker involved in managing music making. This will be followed by a group 'de-brief' session and a discussion of what we have learned.
Unscheduled Directed Student Hours (time spent away from the timetabled sessions but directed by the teaching staff): 24