To develop an understanding of the dynamics of Asian music markets.

To understand the local specificities (e.g. economic, social, cultural, political and historical factors) of business practice and music market in the given national territories.

To understand various production systems, artist training and management, branding and promotion, and fandom in the Asian music industries.

To understand branding of local/national genres and repertoires (e.g. K-pop, J-pop, Mando-pop), for different consumers (domestic, transnational/diaspora, global).

To understand how international music genres (e.g. rock, pop, hip-hop, jazz and Western classical music) are adapted and localised for domestic consumption: for example, by adding local elements and idioms, by adapting to the local tastes, values and needs, and by inserting or repositioning the specific international genre into the local repertoire.

To understand various roles of the public sectors and nation-sta te in Asian music markets.

To understand the relationships between different national music markets in the Asian region and the impacts of these transnational transactions.

To understand how globalisation influences reconfigures the position of national and regional music markets in Asia and the roles of their key players including producers, artists, promoters, intermediaries, fans and consumers, etc.

To understand how the mobility of various key players brings the Asian music markets and consumers to the global domains of music business: for example, international tours, auditions, festivals, competitions, collaborations, music tourism, etc.

To understand how the digital technology and social media influence Asian music markets nationally, regionally and globally and with respect to music production, promotion, distribution and consumption.

To identify and understand the key theories associated with globalisation, music industries and media studies as re levant to Asian music markets.

To critically examine the position of Asian markets in the local, regional and global contexts.

(LO1) Demonstrate an understanding of the dynamics of Asian music markets.

(LO2) Demonstrate an understanding of various production systems, artist training and management, branding and promotion, and fandom in Asian music industries.

(LO3) Demonstrate an understanding of the process of localisation and adaptation of international music genres and media products in Asian markets.

(LO4) Demonstrate an understanding of various roles of the public sectors and nation-state in Asian music markets.

(LO5) Demonstrate an understanding of the relationships between different national music markets in the Asian region and the impacts of these transnational transactions.

(LO6) Demonstrate an understanding of the influences of globalisation on the position of national and regional music markets in Asia and the roles of their key players.

(LO7) Demonstrate an understanding of how the mobility of various key players brings the Asian music markets and consumers to the global domains of music business.

(LO8) Demonstrate an understanding of how digital technology and social media influence Asian music markets nationally, regionally and globally and with respect to music production, promotion, distribution and consumption.

(LO9) Demonstrate an understanding of the local specificities of business practice and music markets in the given national territories with respect to their economic, social, cultural, political and historical factors.

(S1) Communication, listening and questioning, respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations.

(S2) Communication and collaboration online participating in digital networks for learning and research.

(S3) Global perspectives demonstrate international perspectives as professionals/citizens; locate, discuss, analyse, evaluate information from international sources; consider issues from a variety of cultural perspectives, consider ethical and social responsibility issues in international settings; value diversity of language and culture.

(S4) Information literacy online, finding, interpreting, evaluating, managing and sharing information.

(S5) Application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning.

(S6) Media literacy online critically reading and creatively producing academic and professional communications in a range of media.

(S7) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics.

This module offers a comprehensive overview of Asian music markets and their positions and roles in connection with the international music market. It will examine different national and regional music businesses in Asia and address various questions and topics by way of a range of case studies and examples.

Topics and themes include:

Defining Asian music market(s),

National and regional dimensions of Asian markets,

Branding music genres and repertoires,

International music tourism and Asian consumers,

International music festivals in Asia,

Asian artists in the Western classical music world,

Asian cultural industries and state policies.

Specific case studies and music genres will include: J-pop, K-pop, Mando-pop, Canto-pop, the Korean Wave, ‘Cool Japan’, anime, TV dramas and reality shows in Asia, conservatories in Europe and North America (Julliard School, Royal College of Music) and Western classical music co mpetitions (Tchaikovsky Competition, International Fryderyk Chopin Piano Competition, Cardiff Singer of the World).

Students will have normally taken MUSI 526 (Music Industry) in the first semester, and this module is complemented by MUSI 520 (Globalisation and Music Industry) where themes recur and some of the literature is shared.

Teaching Method 1 - Lecture
Description: The lectures will introduce and explore the key centres for the production of popular music in SE Asia and explore what is distinctive in and characteristic of their methods.
Attendance Recorded: Yes
Unscheduled Directed Student Hours (time spent away from the timetabled sessions but directed by the teaching staff): There are several key sites of production of popular music in Asia: notably Japan, South Korea, Taiwan and China (including Hong Kong). Students will need to spend time bringing themselves up to speed on developments in these territories.