1) This module seeks to provide students with the ability to understand key theories and practices of cultural planning
2) This module will enable students to apply understanding of cultural planning to the Beatles heritage industry in Liverpool and beyond
3) This module will support a wider agenda for creating and communicating narratives of Beatles history and cultural to a general public audience
4) This module will aim to provide students will the ability to understand and engage with sector-wide funding and fundraising opportunities
5) This module will support a wider agenda for creating new opportunities for community-building in local, regional, national and global contexts
6) This module aims to prepare students to understand and interact with public, private and third sector cultural planning and heritage organisations

(LO1) Students will understand key theories and practices of cultural planning

(LO2) Students will apply understanding of cultural planning to the Beatles heritage industry in Liverpool and beyond

(LO3) Students will create and communicate narratives of Beatles history and cultural to a general public audience

(LO4) Students will understand and engage with sector-wide funding and fundraising opportunities

(LO5) Students will create new opportunities for community-building in local, regional, national and global contexts

(LO6) Students will understand and interact with public, private and third sector cultural planning and heritage organisations

(S1) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations developed by participation in class lectures, discussions and debates, reading/viewing a range of texts and media and actively engaging in guest lectures and field visits (where relevant).

(S2) Information literacy online, finding, interpreting, evaluating, managing and sharing information developed by using the full range of library resources as well as developing independent online research skills.

(S3) Media literacy online critically reading and creatively producing academic and professional communications in a range of media developed by undertaking independent research, fieldwork and writing and directed learning relevant to module content and coursework.

(S4) Positive attitude/ self-confidence A 'can-do' approach, a readiness to take part and contribute; openness to new ideas and the drive to make these happen developed by actively engaging in the university’s global citizenship aims, learning to develop original ideas and being an active participant in lectures and related activities.

(S5) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions developed by learning to develop original ideas and being an active participant in lectures and related activities.

(S6) Self-management, readiness to accept responsibility (i.e. leadership), flexibility, resilience, self-starting, initiative, integrity, willingness to take risks, appropriate assertiveness, time management, readiness to improve own performance based on feedback/reflective learning/ developed by learning to develop original ideas and being an active participant in lectures and related activities.

Indicative topics this module may cover include:
*The Beatles heritage industry in Liverpool, regional, national and global contexts
*Professional practice in the arts, heritage, tourism and leisure industries
*Researching, creating and communicating narratives of Beatles history and cultural to a general public audience
*Fundraising and development in the arts, heritage, tourism and leisure sectors
*Politics, community engagement and community-building

This module will be delivered via 2-hour weekly lectures, held over a 12-week period, supported by group discussions, self-directed learning and independent study. Where necessary, a blended, hybrid pattern of face-to-face and/or online learning will be adopted.
Scheduled, directed student hours: 24
Unscheduled directed student hours: N/A
Self-directed, unscheduled student hours: 126
Attendance recorded: Yes
Self-directed study may be used for reading, research, writing and independent scholarship