Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title MUSIC INDUSTRY MANAGEMENT
Code MUSI522
Coordinator Dr M Flynn
Music
Mathew.Flynn2@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2022-23 Level 7 FHEQ Second Semester 15

Aims

To introduce students to the ubiquity of management practices in the delivery of music outcome.

To sensitise students to the idiosyncrasies of cultural production.

To raise awareness in students of the key tasks of management on a sectoral basis.

To familiarize students with key theories of managerialism and to explore tensions inherent in managing people as 'products'.

To encourage students to engage with the complexities of 'artist management'.

To encourage students to engage with the complexities associated with musicians' self-management.


Learning Outcomes

(LO1) Students will be alerted to core practices and concepts in music industry management.

(LO2) Students will become familiar to what is specific and non-standard in music industry management when compared with 'service' industries, more widely.

(LO3) Students will learn the centrality of legally-binding agreements to music industry management.

(LO4) Students will become aware of the challenges associated with reconciling research materials of different provenance.

(LO5) Students will learn to identify career opportunities in management specialisms relevant to music industries.

(LO6) Students will become familiar with the music industry job market and the inflection of employability therein.

(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty

(S2) Career and identity management online managing digital reputation and online identity

(S3) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations

(S4) Communication and collaboration online participating in digital networks for learning and research

(S5) Digital scholarship participating in emerging academic, professional and research practices that depend on digital systems

(S6) Global perspectives demonstrate international perspectives as professionals/citizens; locate, discuss, analyse, evaluate information from international sources; consider issues from a variety of cultural perspectives, consider ethical and social responsibility issues in international settings; value diversity of language and culture

(S7) Information technology (application of) adopting, adapting and using digital devices, applications and services

(S8) Information literacy online, finding, interpreting, evaluating, managing and sharing information

(S9) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning

(S10) Media literacy online critically reading and creatively producing academic and professional communications in a range of media

(S11) Numeracy (application of) manipulation of numbers, general mathematical awareness and its application in practical contexts (e.g. measuring, weighing, estimating and applying formulae)

(S12) Positive attitude/ self-confidence A 'can-do' approach, a readiness to take part and contribute; openness to new ideas and the drive to make these happen

(S13) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S14) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics


Syllabus

 

Management as an essential dimension of the production of music outcomes.

Managing in cultural industries and its idiosyncrasies.

Managing and legally-binding agreements (contracts).

Managing and Management Studies.

Management as Leadership.

Managing Resources.

Managing People.

Managing the Environment.

Management in Specialised  Environments.

Managing Change.

This module follows directly from the first semester modules 'Music Industry' and 'Music Contracts'. It continues the theme of identify music industry as the acting together of musicians with music companies and with others and the actions of music companies working with each other and other types of company to create music outcomes (songs, recordings, live shows, licences to use songs and recordings for a host of, usually but not entirely, audio-visual purposes). In this, students will continue to engage with the concepts, texts and research practices developed in the earlier modules.


Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: The lectures will identify the core concepts of Management and will exemplify them with reference to actual cases.

Teaching Method 2 – Face to Face or Online Seminar
Description: Tasks, readings and discussions related to the lecture content and designed to build students' knowledge and skills toward completing the assessment tasks

Attendance Recorded: Yes

Unscheduled Directed Student Hours (time spent away from the timetabled sessions but directed by the teaching staff): Management Studies is an extremely broad field with voluminous publications on all its aspects; students will be expected to immerse themselves in literature, concepts and cases.


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

12

        24
Timetable (if known) 60 mins X 1 totaling 12
 
60 mins X 1 totaling 12
 
         
Private Study 126
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1 There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 2    40       
Assessment 2 There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 2    60       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.