Module Details
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title PROMOTION, IDENTITY AND CREATIVE LABOUR
Code MUSI244
Coordinator Dr HS Tessler
Music
Holly.Tessler@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2022-23 Level 5 FHEQ Second Semester 15

Aims

Provide students with an introduction to promotion and marketing practices relating to contemporary popular music.

Encourage self-reflexivity on students' own creative practice.

Develop students' critical thinking around popular music and identity.

Learning Outcomes

(LO1) Demonstrate skills in popular music promotion and marketing.

(LO2) Analyse with a developed conceptual grasp current promotional strategies as employed within the music industries.

(LO3) Demonstrate a developed understanding of issues around popular music and identity.

(LO4) Critically engage with academic research relating to popular music identity, promotion and marketing.

(LO5) Apply the critical skills developed throughout the module to their own creative practice.

(S1) Adaptability.

(S2) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S3) Communication skills.

(S4) Media literacy online critically reading and creatively producing academic and professional communications in a range of media.

(S5) Career and identity management online managing digital reputation and online identity.

Syllabus
 

Topics will include; promotion, branding, web and viral marketing, self-management, professional networks, DIY culture and audiovisual contexts.

Students will be expected to apply these issues and approaches to either their own creative practice (as a musician/producer/composer/songwriter/promoter etc) or a real world case study of their choice.

The course will also include guest talks from practitioners within the field.

Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: Lectures introduce core concepts and material. Over 12 weeks.
Attendance recorded: Yes

Teaching Method 2 - Seminar
Description: Seminars will be based around the discussion of weekly reading and provide further discussion of key themes. Over 12 weeks.
Attendance recorded: Yes

Teaching Method 3 - Workshop
Description: Workshops will be a mix of guest speakers and discussion of case-study material. Over 12 weeks.
Attendance recorded: Yes

Self-directed learning: Self-directed learning hours are spent undertaking class reading and preparing project materials.

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

 12

       12

 48
Timetable (if known)              
Private Study 102
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Press pack There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Reassessment opportunity: Yes  0    50       
Case study There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Reassessment opportunity: Yes  0    50       

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.