Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Code ARIM007
Coordinator Dr M Reilly
Year CATS Level Semester CATS Value
Session 2022-23 Level 6 FHEQ Whole Session 15


To consider strategies for promoting the work of archives and records services both within the employing institution and to the wider community; to provide practical guidance on advocacy and outreach activities.

Learning Outcomes

(LO1) Define advocacy, and appreciate its core importance within the archival mission

(LO2) Explain what tools are available to help identify user needs.

(LO3) Apply marketing theory and practice within a record-keeping environment.

(LO4) Demonstrate awareness of major initiatives promoting the importance of records.

(LO5) Understand some of the different activities which can be used to promote records, and evaluate their effectiveness.

(LO6) Use the knowledge and skills gained to help formulate strategies within own organization.

(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty

(S2) Communication and collaboration online participating in digital networks for learning and research

(S3) Learning skills online studying and learning effectively in technology-rich environments, formal and informal

(S4) Information technology (application of) adopting, adapting and using digital devices, applications and services

(S5) Positive attitude/ self-confidence A 'can-do' approach, a readiness to take part and contribute; openness to new ideas and the drive to make these happen

(S6) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.



Topics covered during the module may include:

The purposes and uses of advocacy;

Principles underlying advocacy;

Advocacy, the profession and the community;

Advocacy in practice (publications,exhibitions, media opportunities, training, publicity events); measuring performance; communication skills.

Teaching and Learning Strategies

Online Discussions:
Learning blog.
Notes: Online learning blog in Canvas designed to encourage interaction with other students.

Online Quiz:
Xerte based test your learning quizzes.
Notes: Online test your learning quizzes designed to test whether learning outcomes have been achieved.

Suggested activities designed to explore practical implications of theoretical learning.
Notes: Activities are suggested to enable students to put into practice what they have learned and/or to learn through doing.

Self-Directed Learning: Students are given access to online learning materials which include reading, quizzes and blog and suggested activities which are carried out according to the student's requirements.

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours             0
Timetable (if known)              
Private Study 150


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment.    100       

Recommended Texts

Reading lists are managed at Click here to access the reading lists for this module.