Module Details |
| The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
| Title | Artificial Intelligence and Communication A | ||
| Code | COMM766 | ||
| Coordinator |
Dr E Musi Communication and Media Elena.Musi@liverpool.ac.uk |
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| Year | CATS Level | Semester | CATS Value |
| Session 2025-26 | Level 7 FHEQ | Second Semester | 30 |
Aims |
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To provide insight into the way Artificial Intelligence is influencing our communication practices |
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Learning Outcomes |
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(LO1) Students will demonstrate knowledge about core notions to investigate the relations between AI and communication. |
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(LO2) Students will be able to critically analyse data privacy issues in view of algorithm transparency norms. |
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(LO3) Students will be able to critically analyse cases of (mis)information diffusion. |
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(LO4) Students will show a comprehensive understanding of risks and opportunities that the use of AI tools create in daily communication practices. |
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(S1) Problem solving and critical thinking |
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(S2) Ethical awareness |
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(S3) Digital Communication skills |
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(S4) Application of discourse analysis tools |
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Syllabus |
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Topics may include: Introduction Independent Study Week will be in week 7. |
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Teaching and Learning Strategies |
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Teaching Method 1: Workshop |
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Teaching Schedule |
| Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
| Study Hours |
36 |
36 | |||||
| Timetable (if known) | |||||||
| Private Study | 264 | ||||||
| TOTAL HOURS | 300 | ||||||
Assessment |
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| EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
| Online exam in a scheduled campus computer room, with students using PCs to access Canvas (2 hours). The material will focus on the main analytic tools. This is an anonymous assessment. There is a r | 120 | 50 | ||||
| CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
| Essay analysing a case study chosen from a selection of six/seven given topics (2000 words). There is a resit opportunity. Standard UoL late submission penalties apply. This is an anonymous assessm | 0 | 50 | ||||
Recommended Texts |
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| Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. | |