Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title VIRAL VIDEO B
Code COMM344
Coordinator Dr K Traynor
Communication and Media
K.Traynor@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ First Semester 15

Aims

This module aims to provide students with theoretical knowledge around viral media and practical media production skills which will develop their understanding of communication and media roles and industries and enhance their employability, particularly in relation to digital, social and viral media.


Learning Outcomes

(LO1) Students will develop critical understanding of viral media and social network theory, and the political economy of social media.

(LO2) Students will learn how to plan and produce social video across a range of genres.

(LO3) Students will develop understanding of professional practice within the creative and digital industries.

(LO4) Students will develop the ability to critically reflect on their own creative and professional practice.

(S1) Commercial awareness.

(S2) Communication skills.

(S3) Organisational skills.

(S4) IT skills.


Syllabus

 

Viral Video will introduce students to the theory underpinning social media and viral video production, and to the practice of designing and producing viral videos. Topics may include: - The political economy of social video. - The viral media life cycle. - Characteristics of contagious content. - The video production workflow. -E-learning video - Digital activism. - Viral marketing -. The module will also teach a range of relevant technical skills such as: - Cinematography – composition, framing, lighting, sound. - Introduction to animation – pencasting and online tools. - Editing social video – timelines, sequences, visuals, graphics, audio, rendering.


Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: Explanatory material
Attendance Recorded: No

Teaching Method 2 - Workshops
Description: Discussion and active group work
Attendance Recorded: Yes


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 11

        11

22
Timetable (if known) 60 mins X 1 totaling 11
 
        60 mins X 1 totaling 11
 
 
Private Study 128
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Viral Video Project There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): End of module  3 minute video with     100       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.