Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Code COMM260
Coordinator Dr K Traynor
Communication and Media
Year CATS Level Semester CATS Value
Session 2021-22 Level 5 FHEQ First Semester 15


The module aims to help students to develop lifelong skills, attitudes and behaviours that will help students lead flexible, fulfilling careers and enable them to contribute meaningfully to society. The module is specifically aimed at students seeking a Year in Industry placement as part of their degree.

Learning Outcomes

(LO1) Students will analyse a range of employment and enterprise opportunities in the communications and media industries.

(LO2) Students will compare the process of applying for two placements/internships/jobs including researching industries and opportunities, and evaluating application and selection processes.

(LO3) Students will evaluate the development of their professional skills, attitudes and behaviours using reflective thinking and writing.

(LO4) Students will propose an authentic solution to a commercial or cultural challenge experienced by an employer.

(S1) Career and identity management online: managing digital reputation and online identity.

(S2) Communication, listening and questioning: Communication, listening and questioning respecting others, contributing to discussions, influencing, presentations

(S3) Information literacy online.

(S4) Positive attitude/ self-confidence. A can-do approach, a readiness to take part and contribute; openess to new ideas and the drive to make these happen.

(S5) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S6) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics

(S7) Self-management readiness to accept responsibility (i.e. leadership), flexibility, resilience, self-starting, initiative, integrity, willingness to take risks, appropriate assertiveness, time management, readiness to improve own performance based on feedback/reflective learning



The module builds on the employability focussed topics through research, reflective practice and practical workshops. The module sessions will be team taught by academics with specialist knowledge of the communication and media industries, members of the Careers & Employability Service, and other relevant professionals such as visiting employers. In addition to sessions timetabled specifically for this module you will be expected to participate in relevant Art Works sessions. The syllabus for this module may include:  1. Introduction to the module. Critical reflection and introduction to career planning.  2. Practical CV exercises and CV preparation.  3. Career choices awareness and researching employers.  4. Networking; Myers Brigg self-assessment exercises.  5. Interviewing techniques: star, video interviews, etc.  6. Communication and culture. 7. Skills employers want and how to develop them. 8. Different types of interview (i ncluding Assessment Centres) and how to prepare for them. 9. Commercial awareness. 10. Employer-led mock interviews. 11. Professional image - making an impact on your placement: Linkedin, etc.  12. Review of module; application support.

Teaching and Learning Strategies

Teaching Method 1 - Lecture/Workshop - Synchronous
Description: Practical workshops and employer-led activities, with breakout small group activities
Attendance Recorded: Yes

Teaching Method 2 - Tutorial
Description: 1:1 or small group tutorials
Attendance Recorded: No

Teaching Method 3 - Seminar
Description: Careers, employability and industry events - to be booked independently by the student
Attendance Recorded: Yes

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours   4



Timetable (if known)              
Private Study 133


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Portfolio There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): End of module  -2500 words    100       

Recommended Texts

Reading lists are managed at Click here to access the reading lists for this module.