Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title MEDIA AND CAMPAIGNING
Code COMM302
Coordinator Dr RV Southern
Communication and Media
R.Southern@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ First Semester 15

Aims

This module aims to equip students with knowledge and understanding of the role of the media in in electoral campaigns.


Learning Outcomes

(LO1) To become aware of the history of campaigns and the media.

(LO2) To gain a knowledge of the role the media plays in the shaping of political opinions and political outcomes.

(LO3) To be aware of these effects within the broader context of the forces that affect electoral outcomes.

(LO4) To be able to critique the media coverage of elections and the potential effects of this on politics and democracy.

(LO5) To understand how electoral campaign media is regulated.

(S1) Learning and Study Skills.

(S2) Information Literacy Skills.

(S3) Communication Skills.

(S4) Analytical Skills.

(S5) Ability to analyse theories and concepts and apply knowledge.


Syllabus

 

Topics covered:
the evolution of campaigns,
campaign press coverage,
campaign effects,
campaign regulation,
how the media has impacted elections and campaigns more broadly.

Reading lists are provided via the handbook and students will be expected to read the two key reading each week in preparation for the seminar. These will largely be journal articles and so available via the Library, or will be digitised chapters available via Reading Lists or via links in the handbook.


Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: Overview of that week’s key theories and concepts.
Attendance Recorded: Yes

Teaching Method 2 - Seminar
Description: A deeper discussion of the week’s key concepts and theories, often including more hands on or experiential learning methods.
Attendance Recorded: No

Self-directed learning: Reading and note taking of the two key and one supplementary readings each week. Extra preparation for seminars as directed. Research, preparation and practice for mid-term assessment. Revision time for the exam.


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

12

        24
Timetable (if known)              
Private Study 126
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Examination to establish knowledge and understanding of key topics. There is a resit opportunity. This is an anonymous assessment.  120 minutes.    80       
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Oral Presentation. A group presentation which will provide a critique of electoral media coverage. Reassessment opportunity - Opportunity to present on own if ill.  20 minutes in groups    20       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.