Module Details |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Communication, Culture, and Media Analysis B | ||
Code | COMM112 | ||
Coordinator |
Dr A Wozniak Communication and Media A.Wozniak@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2021-22 | Level 4 FHEQ | Second Semester | 15 |
Aims |
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- To introduce students to some of the key concepts, themes and perspectives that they will encounter throughout their studies, such as the interplay between media and reality, identity, ideology, power, and hegemony; - for students to gain knowledge of different schools of thought and analytical approaches in the field of media and communication studies, such as Cultural Studies and Social Sciences, and related approaches and research methods; - for students to gain a basic understanding of the ways that theory and theoretical perspectives can be applied and put into practice as tools of analysis in the study of media, communication, and culture; - for students to gain their first experience in conducting their own textual analysis. |
Learning Outcomes |
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(LO1) Students will be able to identify the key concepts, themes, and perspectives in the field of communication and media studies. |
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(LO2) Students will be able to understand how (Western) philosophical ideas underpin the study of media realities. |
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(LO3) Students will be able to recall common approaches and methods used in the study of communication, media, and culture. |
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(LO4) Students will be able to apply theory to the analysis of media texts. |
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(S1) Students will develop their ability to prepare for an exam. |
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(S2) Students will develop their skills in academic writing. |
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(S3) Students will learn how to conduct textual analysis. |
Syllabus |
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The module is broadly taught in three blocks. The first introduces students to key concepts such as identity, ideology, power and hegemony, and how they feature in various approaches to the analysis of communication, media, and culture. The second block focuses on perspectives from cultural studies and anthropology, including (for example) visual anthropology, screen studies and semiotics, as well as studies of media reception. The third block deals with social scientific approaches to the analysis of media and communication, including survey methodology, media framing, and content analysis. |
Teaching and Learning Strategies |
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Teaching method: Lecture Teaching method: Workshop Unscheduled directed student hours: 114 |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
12 |
24 |
36 | ||||
Timetable (if known) | |||||||
Private Study | 114 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Analysis report | Written report of a | 100 |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |