Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Communication, Culture, and Media Analysis A
Code COMM111
Coordinator Dr A Wozniak
Communication and Media
Year CATS Level Semester CATS Value
Session 2021-22 Level 4 FHEQ Second Semester 30


- To introduce students to some of the key concepts, themes and perspectives that they will encounter throughout their studies, such as the interplay between media and reality, identity, ideology, power, and hegemony;

- for students to gain knowledge of different schools of thought and analytical approaches in the field of media and communication studies, such as Cultural Studies and Social Sciences, and related approaches and research methods;

- for students to gain a basic understanding of the ways that theory and theoretical perspectives can be applied and put into practice as tools of analysis in the study of media, communication, and culture;

- for students to gain their first experience in conducting their own textual analysis.

Learning Outcomes

(LO1) Students will be able to identify the key concepts, themes, and perspectives in the field of communication and media studies.

(LO2) Students will be able to understand how (Western) philosophical ideas underpin the study of media realities.

(LO3) Students will be able to recall common approaches and methods used in the study of communication, media, and culture.

(LO4) Students will be able to apply theory to the analysis of media texts.

(S1) Students will develop their ability to prepare for an exam.

(S2) Students will develop their skills in academic writing.

(S3) Students will develop their ability to prepare for an exam.



The module is broadly taught in three blocks. The first introduces students to key concepts such as identity, ideology, power and hegemony, and how they feature in various approaches to the analysis of communication, media, and culture. The second block focuses on perspectives from cultural studies and anthropology, including (for example) visual anthropology, screen studies and semiotics, as well as studies of media reception. The third block deals with social scientific approaches to the analysis of media and communication, including survey methodology, media framing, and content analysis.

Teaching and Learning Strategies

Teaching method: Lecture
Description: Lectures introduce students to key concepts, topics, and analytical approaches and research methods.
Schedule directed student hours: one hour/ week
Attendance recorded: Yes

Teaching method: Workshop
Description: Workshops will provide students with an opportunity to discuss set readings and work in groups to generally engage with each week's topic. They will also include time devoted to assessment preparation and skills development.
Schedule directed student hours: two hours/ week
Attendance recorded: Yes

Unscheduled directed student hours: 264
Self-directed learning: These hours should be used to do the assigned weekly readings, prepare for classes, and do the research and analysis required for assessment.

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12


Timetable (if known)              
Private Study 264


EXAM Duration Timing
% of
Penalty for late
Exam  1 hour    50       
CONTINUOUS Duration Timing
% of
Penalty for late
Analysis report  Written report of a     50       

Recommended Texts

Reading lists are managed at Click here to access the reading lists for this module.