Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Argumentation in Media and Strategic Communication
Code COMM520
Coordinator Dr RV Palmieri
Communication and Media
Rudi.Palmieri@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Second Semester 15

Aims

The module aims at providing students with:
• advanced knowledge of argumentation and rhetorical theories for the study of strategic communication.
• theory-driven analytical methods for the critical examination of arguments manifested in different genres of strategic communication.
• critical understanding of issues of persuasion and public trust in strategic communication.


Learning Outcomes

(LO1) Students will acquire advanced knowledge of argumentation and rhetorical theories for the study of strategic communication

(LO2) Students will acquire advanced theory-driven analytical methods for the critical examination of arguments manifested in different genres of strategic communication

(LO3) Students will develop critical understanding of issues of persuasion and public trust in strategic communication

(S1) Use of relevant theories and concepts for the critical analysis of argumentation and persuasion processes in organisational and media discourse, including ability to distinguish facts, opinions and arguments

(S2) Critical thinking for managing controversial decision-making problems

(S3) Ability to offer strategic advice to organisations on communication issues and initiatives


Syllabus

 

The following is an indicative syllabus of the module:
• Argumentation, persuasion and strategic communication
• Argumentation: key concepts and theories
• Analysing argumentative discussions, dialogues and polylogues in strategic communication
• Analysing rhetorical strategies in strategic communication
• Evaluating argumentation: fallacies and manipulation
• Fallacies, fact-checking and (semi-) fake news.
• Designing argumentative strategies
• Argumentation strategies in different contexts of strategic communications (e.g. crowdfunding campaigns, social media, financial communication, political discourse)


Teaching and Learning Strategies

Summary of Learning and Teaching Methods:
Teaching method: LECTURE, SEMINAR and WORKSHOP
This activity may be online or on campus and could be subject to changes.
Description: For 7 weeks, this module will run in parallel with COMM512 “Argumentation and influencing strategies” with a 2-hour lecture and a 1-hour seminar each week, for a total of 21 contact hours. For 3 weeks, a 1-hour workshop will be delivered each week to discuss the specific topic of the individual case study and help student prepare their assessment.
Schedule directed student hours: 24
Unscheduled directed student hours: 126
Attendance recorded: YES
Notes:
Description of how self-directed learning hours may be used: reading module learning materials (key and further reading, researching, set seminar tasks, assignment preparation)


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 14

7

      3

24
Timetable (if known) 60 mins X 2 totaling 14
 
60 mins X 1 totaling 7
 
      60 mins X 1 totaling 3
 
 
Private Study 126
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Case study analysis 3000 words Resit opportunity = Yes Anonymous = No  -3000 words    100       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.