Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title ARGUMENTATION AND INFLUENCING STRATEGIES
Code COMM519
Coordinator Dr RV Palmieri
Communication and Media
Rudi.Palmieri@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Second Semester 30

Aims

The module aims at providing students with:
• advanced knowledge of argumentation and rhetorical theories for the study of strategic communication
• theory-driven analytical methods for the critical examination of arguments manifested in different genres of strategic communication, with a focus on online and digital communication strategies
• key concepts and instruments for the design of effective and reasonable argumentation strategies
• critical understanding of issues of persuasion and public trust in strategic communication


Learning Outcomes

(LO1) Students will acquire advanced knowledge of argumentation and rhetorical theories for the study of strategic communication

(LO2) Students will acquire advanced theory-driven analytical methods for the critical examination of arguments manifested in different genres of strategic communication, with a focus on online and digital communication strategies

(LO3) Students will familiarise themselves with key concepts and instruments for the design of effective and reasonable argumentation strategies

(LO4) Students will develop critical understanding of issues of persuasion and public trust in strategic communication

(S1) Use of relevant theories and concepts for the critical analysis of argumentation and persuasion processes in organisational and media discourse, including ability to distinguish facts, opinions and arguments

(S2) Critical thinking for managing controversial decision-making problems

(S3) Skills in written argumentation and rhetoric for the strategic planning of persuasive communications.

(S4) Ability to offer strategic advice to organisations on communication issues and initiatives

(S5) Ability to use digital tools for the analysis and visualisation of strategic communication


Syllabus

 

The following is an indicative syllabus of the module:
• Argumentation, persuasion and strategic communication
• Argumentation: key concepts and theories
• Analysing argumentative discussions across digital media, dialogues and polylogues in strategic communication
• Analysing rhetorical strategies in strategic communication
• Digital tools for the analysis and visualisation of arguments
• Evaluating argumentation: fallacies and manipulation
• Fallacies, fact-checking and (semi-) fake news.
• Designing argumentative strategies
• Argumentation strategies in different contexts of strategic communications (e.g. crowdfunding campaigns, social media, financial communication, political discourse)


Teaching and Learning Strategies

Summary of Learning and Teaching Methods:
Teaching method: LECTURE AND SEMINAR
Description: WEEKLY 2 HR LECTURE AND 1HR SEMINAR
This activity may be online or on campus and could be subject to changes.
Schedule directed student hours: 33
Unscheduled directed student hours: 267
Attendance recorded: YES
Notes:
Description of how self-directed learning hours may be used: reading module learning materials (key and further reading, researching, set seminar tasks, assignment preparation)


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 22

11

        33
Timetable (if known) 60 mins X 2 totaling 22
 
60 mins X 1 totaling 11
 
         
Private Study 267
TOTAL HOURS 300

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Individual project Resit opportunity = Yes Anonymous = Yes  -2500 words    50       
Case study analysis Resit opportunity = Yes Anonymous = No  -2500 words    50       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.