Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Fundamentals of Strategic Communication B
Code COMM517
Coordinator Dr RV Palmieri
Communication and Media
Rudi.Palmieri@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ First Semester 15

Aims

The module aims at providing students with:
• Advanced knowledge of the multidisciplinary study of strategic communication and gain familiarity with crucial concepts in fields such as public relations and corporate communication, (strategic) management, discourse studies, marketing and advertising.
• Critical understanding of the functions and impact of strategic communication in contemporary organisations, institutions and society at large.
• Familiarity with the different contexts of strategic communication, in particular crisis communication, issue and reputation management
• Ability to analyse strategic communication contexts by identifying goals, audiences-stakeholders and institutional constraints within different communicative situations.


Learning Outcomes

(LO1) Students will acquire advanced knowledge of the multidisciplinary study of strategic communication and gain familiarity with crucial concepts in fields such as public relations and corporate communication, (strategic) management, discourse studies, marketing and advertising.

(LO2) Students will demonstrate critical understanding of the functions and impact of strategic communication in contemporary organisations, institutions and society at large.

(LO3) Students will demonstrate familiarity with the domain of crisis communication, issue and reputation management and other contexts of strategic communication.

(LO4) Students will be able to critically examine and explain strategic communication issues and cases through a rigorous application of academic concepts and methods.

(S1) Use of relevant theories for the critical understanding of strategic communication processes.

(S2) Ability to analyse and critically assess strategic communication phenomena.

(S3) Communication and presentation skills including clarifying and explaining concepts, defending and justifying opinions, anticipating and addressing critical questions, visualising knowledge effectively.


Syllabus

 

The following is an indicative syllabus of the module:
1. Strategic Communication: definitions and key notions
2. The interdisciplinary field of strategic communication, critical and functional perspectives
3. The strategic and tactical dimensions of corporate communication
4. Communication theory for strategic communication
5. The context of strategic communication
6. Stakeholders, audiences and publics
7. Crisis Communication
8. Image and reputation management
9. Trust-repair communication in rhetorical arenas.


Teaching and Learning Strategies

Summary of Learning and Teaching Methods:
Teaching method: LECTURE, SEMINAR and WORKSHOP
This activity may be online or on campus and could be subject to changes.
Description: From week 1 to week 8, this module will run in parallel with COMM510 “Fundamentals of strategic communication” with a 2-hour lecture and a 1-hour seminar each week, for a total of 21 contact hours. In weeks 9-11, a 1-hour workshop will be delivered each week to discuss the specific topic of the individual case study and help student prepare their final assessed presentation.
Schedule directed student hours: 24
Unscheduled directed student hours: 126
Attendance recorded: YES
Notes:
Description of how self-directed learning hours may be used: reading module learning materials (key and further reading, researching, set seminar tasks, assignment preparation)


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 14

7

      3

24
Timetable (if known) 60 mins X 2 totaling 14
 
60 mins X 1 totaling 7
 
      60 mins X 1 totaling 3
 
 
Private Study 126
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Individual presentation 30-minute Resit opportunity = Yes Anonymous = No  30 minutes    100       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.