Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Introduction to Communication and Media Studies B
Code COMM102
Coordinator Dr F Zappettini
Communication and Media
Franco.Zappettini@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2020-21 Level 4 FHEQ First Semester 15

Aims

This module aims to provide students with foundational knowledge in the field of communication and media.
The module gives students exposure to the development of communication and media from a historical perspective with a focus on the social, political, cultural and economic changes brought about by new technologies. It also provides students with an overview of the development of Media and Communication Studies as a broad academic field, including new trends.
It aims to provide students with a critical understanding of some key approaches and theories to the study of mass media communication from a wide variety of perspectives and introduces students to relevant seminal work and key debates in the field.


Learning Outcomes

(LO1) Students will develop a broad understanding of the historical development of communication and media.

(LO2) Students will develop a critical understanding of the role of communication and media in relation to social, political, cultural and economic changes.

(LO3) Students will develop a basic understanding of different approaches to the study of mass media communication.

(LO4) Students will demonstrate some familiarity with seminal work in the field, and recognise its diversity.

(LO5) Students will develop an understanding of contemporary trends in Communication and Media studies and issues surrounding them.

(S1) Students will develop key academic skills including how to use the library; how to cite and reference correctly; how to avoid plagiarism, etc.

(S2) Students will learn how to critically engage with a review of literature and how to use it effectively when constructing arguments.

(S3) Students will develop their abilities to engage effectively with essays as a form of academic writing.


Syllabus

 

The module begins by providing students with a broad historical overview of the development of communication and media and the social, political, cultural and economic changes brought about by new technologies. Example topics include writing and printing, journalism, and mass media and entertainment.

The module then provides an overview of the development of Media and Communication Studies as a broad academic field. Students learn about some of the key approaches that developed in the 20th century, for instance, to mass media production, different understandings of texts and genres, audience consumption, and popular culture and identities.

In the final weeks, the module looks at contemporary trends in the study of communication and media beyond well-established mass media perspectives, such as interactive media and cultures of participation.


Teaching and Learning Strategies

Teaching method: Asynchronous online Lecture
Description: Lectures introduce students to key topics and concepts.
Schedule directed student hours: one hour/ week
Attendance recorded: Yes

Teaching method: Synchronous online Workshop
Description: Workshops will provide students with an opportunity to discuss set readings and work together to generally engage with each week’s topic. They will also include time dedicated to preparation for assessment and skills development.
Schedule directed student hours: two hours/ week
Unscheduled directed student hours: 264
Self-directed learning: These hours should be used to do the assigned weekly readings, prepare for workshops and for further reading and producing assessments.


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

        24

36
Timetable (if known) 60 mins X 1 totaling 12
 
        120 mins X 1 totaling 24
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Online test on academic integrity  60 minutes         
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Literature review  900-1000 words    100       
Annotated bibliography  300-250 words         

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.