Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Media Industries and Institutions A
Code COMM109
Coordinator Dr LCS Way
Communication and Media
Lyndon.Way@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2020-21 Level 4 FHEQ First Semester 30

Aims

This module aims

1. To provide students with an understanding of the social, political and economic environment within which media and communication industries and institutions operate.
2. To provide students with an understanding of labour and employment factors and issues as these pertain to media industries and institutions, and how these shape the production and dissemination of media texts.
3. To expose students to the material and regulatory environment in which media work takes place. To analyse, address, and explore the way the contemporary environment shapes our contemporary world.
4. To introduce students to debates around the ways in which industrial and institutional factors influence media content.


Learning Outcomes

(LO1) Students will be able to identify key social, political and economic factors that shape operations of media industries and institutions

(LO2) Students will be familiar with a range of factors impacting on contemporary industries and their working practices, such as globalisation and upgrade culture.

(LO3) Students will be able to demonstrate a familiarity with ethical, media ownership and/or regulatory issues, including relations between industries and institutions.

(LO4) Students will be able to understand relations between industrial and institutional structures and media content

(S1) Students will demonstrate recall and be capable of condensing key information, concepts and idea.

(S2) Students will engage critically with major thinkers and debates with the field.

(S3) Students will engage in individual research, in this case via a case study

(S4) Students will improve research skills through a review of literature and experience a close study of media industries, case studies


Syllabus

 

This module introduces students to issues surrounding media industries and institutions. Indicative content: media industries as a concept/topic; public, private and state broadcasting in relation to the public sphere; ownership of mainstream, independent, and alternative media, including concentration of ownership; working in the media and creative industries; ethics in journalism, press regulation and freedom of speech; media convergence; drivers of industry; innovation and upgrade culture; media manufacturing and infrastructures; globalisation, digitalisation, conglomeration, marketization and effects on media professionals.


Teaching and Learning Strategies

Teaching method: Pre-recorded online lecture
Description: Lectures introduce students to concepts and issues.
Schedule directed student hours: one hour/week
Attendance recorded: Yes

Teaching method: Workshop (these will go online and synchronous if circumstances surrounding COVID dictate. Otherwise, these will on campus)
Description: Workshops combine discussion of set readings with practical examinations of issues about media institutions, industries and their workers. There will also be opportunities for skills development.
Attendance recorded: Yes

Scheduled directed student hours: two hours/week

Self-directed learning: These hours should be used to do the assigned weekly readings, research individual case study papers and case study rationale and prepare for the final in-class test.


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

        24

36
Timetable (if known)              
Private Study 264
TOTAL HOURS 300

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Case Study rationale  -500 words         
Case Study  -2000 words    75       
Online test  1 hour    25       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.