Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title RESEARCH METHODS FOR STRATEGIC COMMUNICATION
Code COMM515
Coordinator Dr F Zappettini
Communication and Media
Franco.Zappettini@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2019-20 Level 7 FHEQ Second Semester 20

Aims

The module aims at: Introducing students to the principles and methods of communication research. Give students the necessary anaytical and methodological skills to develop their dissertation. Highlight the importance of research ethics.


Learning Outcomes

(LO1) Students will have an understanding of the importance of rigorous methods in academic research.

(LO2) Students will have the ability to identify research problems and formulate relevant questions and hypotheses.

(LO3) Students will have the ability to select appropriate methods and data to investigate a research problem.

(LO4) Students will have the ability to discuss and present research results.

(LO5) Students will have an awareness of ethical implications of social research.

(LO6) Students will have the ability to prepare and outline a dissertation proposal.

(S1) Numeracy (application of) manipulation of numbers, general mathematical awareness and its application in practical contexts (e.g. measuring, weighing, estimating and applying formulae)

(S2) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S3) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics

(S4) Information literacy online, finding, interpreting, evaluating, managing and sharing information

(S5) Positive attitude/ self-confidence A 'can-do' approach, a readiness to take part and contribute; openness to new ideas and the drive to make these happen


Syllabus

 

The indicative syllabus of this module includes the following: Introduction to the main methodological approaches to the study of strategic communication. Research design. Identifying research problems and formulating research questions. Relevant literature selection and construction of a literature review. Developing a theoretical framework. Sampling and data collection. Case study analysis. Textual and discourse analytic approach. Questionnaires, interviews, and surveys. Basic quantitative methods for data analysis. Results interpretation and presentation. Ethical issues in social research. Preparing a research proposal. Writing a dissertation.


Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: Introduce and explain the topics of the module
Attendance Recorded: Yes

Teaching Method 2 - Seminar
Description: Apply lecture topics to the development of the dissertation proposal
Attendance Recorded: Yes


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 18

12

        30
Timetable (if known)              
Private Study 170
TOTAL HOURS 200

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Plan for the dissertation project There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :In semester 2 bet  1000 words    30       
Critical analysis of academic works. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :In semester 2 b  3000 words    70       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.