Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Research Methods in Communication & Media
Code COMM715
Coordinator Dr RV Southern
Communication and Media
R.Southern@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2019-20 Level 7 FHEQ Second Semester 15

Aims

To introduce students to some of the fundamental aspects of research design, including ethical considerations and procedures.

To familiarise students with a variety of approaches to media and communication research.

To provide practical guidance on selecting methods appropriate to research questions.

To help students to develop a number of transferable skills in project planning, critique and analysis, and verbal communication.


Learning Outcomes

(LO1) On completion of the module, students should have an understanding of the place of ethics in research.

(LO2) Students should be able to locate their research within its field.

(LO3) Students should understand several key approaches to media and communication research.

(LO4) Students should feel able to design a research project using appropriate methodology.

(S1) Information skills - Critical reading.

(S2) Communication (oral, written and visual) - Media analysis.

(S3) Time and project management - Project planning.


Syllabus

 

The module is designed to prepare students for their dissertation research. It begins by introducing them to the fundamental aspects of this research, looking at how to find and critique existing knowledge in the field, research project design, and ethical considerations.

Students will then be introduced to a number of approaches to the field of media and communication:

Visual analysis (semiotics);

Textual analysis (discourse analytic approaches);

Survey, interview and focus group research;

Ethnographic approaches to place and space;

Generating quantitative findings.

By the end of the module, students will be in a position to present and submit their own dissertation proposals.


Teaching and Learning Strategies

Teaching Method 1 - Workshop
Description:
Attendance Recorded: Yes
Notes: Each session will introduce a key theme or perspective (lecture), and include time for small group work and discussion (seminar).


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours           24

24
Timetable (if known)              
Private Study 126
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Dissertation proposal There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. Assessment Schedule (When) :2  2000 words    50       
Critical literature review There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :2  2000 words    50       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.