ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | MARKETING AND SUPPLY CHAIN MANAGEMENT | ||
Code | ULMS621 | ||
Coordinator |
Mr PJ Cowell Marketing (ULMS) P.Cowell@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2019-20 | Level 5 FHEQ | First Semester | 10 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours | 0 | ||||||
Timetable (if known) | |||||||
Private Study | 100 | ||||||
TOTAL HOURS | 100 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Individual written assignment 1 There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 1 | 500 words | 15 | ||||
Individual written assignment 2 There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 1 | 500 words | 15 | ||||
Individual report There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 1 | 2500 words | 70 |
Aims |
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The module aims to provide a grounded appreciation of the utility and universality of a marketing orientation as the process by which organisations align themselves to their environments in order to exploit opportunities and gain competitive advantage. Key issues concern the nature and influences of environmental factors, the diversity of stakeholders, key supply chain relationships, the nature of customer behaviour in consumer and industrial markets and supply chain design. |
Learning Outcomes |
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(LO1) Evaluate the nature and scope of the issues typically associated with understanding the environment. |
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(LO2) Define marketing and supply chain management and trace their development as business disciplines, with particular reference to the broadening scope of the function in recent years, to incorporate not only physical goods but also intangible services and other market offerings. |
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(LO3) Critically analyse the role that marketing and supply chain management play in identifying, analysing and exploiting opportunities for the organisation's products and/or services. |
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(LO4) Evaluate the changing roles of consumers in the 21st century mediated by information and communication technology. |
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(S1) Problem solving skills |
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(S2) Commercial awareness |
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(S3) International awareness |
Teaching and Learning Strategies |
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Teaching Method 1 - Online Discussions |
Syllabus |
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The module is centred around the three major strategic marketing planning questions, namely: 1. Where are we now? A marketing orientation and alternative business models; The marketing audit; Utilising marketing strategy tools in order to analyse a firm's externals and internal environments. 2. Where do we want to be? Analysis of growth strategy alternatives; Understanding the changing role of consumers in the 21st century; The segmentation, targeting and positioning process. 3. How are we going to get there? Achieving competitive advantage through efficient and effective management of the supply chain; matching supply chain design to competitive strategy; Product policy; Pricing strategies; The integrated marketing communications mix. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |