Modules | Management School | University of Liverpool

ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.

Title	Global Strategy
Code	ULMJ519
Coordinator	Dr V Gkotsis Strategy, IB and Entrepreneurship V.Gotsis@liverpool.ac.uk
Year	CATS Level	Semester	CATS Value
Session 2025-26	Level 7 FHEQ	Second Semester	20

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

Modules for which this module is a pre-requisite:

Programme(s) (including Year of Study) to which this module is available on a required basis:

Programme(s) (including Year of Study) to which this module is available on an optional basis:

Teaching Schedule

	Lectures	Seminars	Tutorials	Lab Practicals	Fieldwork Placement	Other	TOTAL
Study Hours	8	12				6	26
Timetable (if known)
Private Study							174
TOTAL HOURS							200

Assessment
EXAM	Duration	Timing (Semester)	% of final mark	Resit/resubmission opportunity	Penalty for late submission	Notes

CONTINUOUS	Duration	Timing (Semester)	% of final mark	Resit/resubmission opportunity	Penalty for late submission	Notes
Group Presentation Standard UoL penalty applies for late submission There is a resit opportunity This is not an anonymous assessment	0		40
Individual Assignment Standard UoL penalty applies for late submission There is a resit opportunity This is an anonymous assessment	0		60

Aims

This module aims to:

Equip students with in-depth knowledge and skills necessary to formulate and implement strategies that enable organisations to compete successfully in the international scene;

Provide students with theoretical knowledge of international business while critically analysing and evaluating global markets, with a focus on developing strategic pathways for achieving international success;

Provide an understanding of core strategy concepts and provide insights into the essential strategic areas of a business and how these can be effectively designed and developed to succeed internationally.

Learning Outcomes
(LO1) Students will be able to critically appraise and design the international strategy aspects taught to the class, constructing insights on a variety of different strategy practices that businesses operate globally.
(LO2) Students will be able to analyse and synthesise academic literature and develop their abilities and awareness of study skills relevant to global strategies.
(LO3) Students will be able to deconstruct different topics of global strategy, specifically around how the knowledge portfolio of international strategies adapt and metamorphose under different conditions.
(LO4) Students will be able to utilise researched information and apply it on a management/ organisational scenario.
(LO5) Students will be able to formulate and critically assess the key concepts in strategy, ensuring they have a strong foundation for studying how organisations operate within the global economy.
(LO6) Students will be able to critically evaluate the roles played by various global strategy disciplines in developing organisational management in an international context and demonstrate an awareness of the strategic implications of international trade and cooperation.
(LO7) Students will be able to investigate and evaluate the strategy links between costing/ marketing/ operations/ logistics within an international context, by synthesising the information from the differing management disciplines.
(S1) Verbal and written communication Students will develop their communication skills through group presentations as part of a group report and the case studies that will be presented in seminars every week.
(S2) Problem solving Problem solving skills will be developed through exercises that require to solve realistic scenarios of international investments abroad.
(S3) Team work Teamworking skills will be developed through engagement with group activities in seminars and the assessments.
(S4) International awareness International awareness will be developed during class discussions on the global market and trends to approach viable investment solutions.
(S5) Commercial awareness Commercial awareness will be developed during class discussions of the latest trends in the global strategy field to formulate the right timing and the location for investment.
(S6) Ethical awareness Ethical awareness will be developed during class discussions and in preparing for assessments about the rules and regulations that exist in the global field of global strategy.

Teaching and Learning Strategies

Lectures:

Synchronous x 8 hours (2 hours x 4)
Asynchronous x 6 hours (1 hour x 6)

Seminars x 12 hours (2 hours x 6)

Self-directed learning x 174 hours

Students are expected to prepare for the lectures, seminars and assignments every week.

Syllabus

Introduction to global strategy

The resource-based view and the institutional-based view

Competitive advantage in global markets by finding sources and resource-based options

Value chain: understanding its nature

MNE’s strategies

Global market analysis

Strategic alliances

Emerging trends on global strategy

Strategies for effective implementation and control

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.