Modules | Management School | University of Liverpool

ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.

Title	Sports Data Analytics in Practice
Code	ULMS744
Coordinator	Mr S Kimura Marketing (ULMS) S.Kimura@liverpool.ac.uk
Year	CATS Level	Semester	CATS Value
Session 2025-26	Level 7 FHEQ	Second Semester	20

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

Modules for which this module is a pre-requisite:

Programme(s) (including Year of Study) to which this module is available on a required basis:

Programme(s) (including Year of Study) to which this module is available on an optional basis:

Teaching Schedule

	Lectures	Seminars	Tutorials	Lab Practicals	Fieldwork Placement	Other	TOTAL
Study Hours	12 6	12				6	36
Timetable (if known)
Private Study							164
TOTAL HOURS							200

Assessment
EXAM	Duration	Timing (Semester)	% of final mark	Resit/resubmission opportunity	Penalty for late submission	Notes

CONTINUOUS	Duration	Timing (Semester)	% of final mark	Resit/resubmission opportunity	Penalty for late submission	Notes
Individual case study report. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment.	0		70
Group Presentation. There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment.	15		30

Aims

The module aims to:

Provide students with a real-world experience, simulating the kind of work they might do for a sports organisation.

Provide students with the opportunity to work on a complex sports analytics case study.

Equip students with the skills to deliver a professional report and presentations geared towards senior executives.

Learning Outcomes
(LO1) Students will be able to critically analyse challenges within sports organisations using appropriate data analysis techniques.
(LO2) Students will be able to formulate appropriate recommendations to inform managerial decision making.
(LO3) Students will be able to demonstrate the ability to effectively visualise and present data driven research.
(LO4) Students will be able to communicate appropriately with different types of audiences.
(S1) Adaptability Students will develop an awareness of how data driven questions in sports can be answered in numerous ways.
(S2) Problem-solving skills Students will be required to apply state of the art methods in data analysis to current issues and questions in sport policy and sport management.
(S3) Numeracy Students will be familiarised with a variety of data analytics tools.
(S4) Teamwork Students will engage in group work in and group discussions.
(S5) Organisation skills Students will be required to meet assignment deadlines.
(S6) Lifelong learning skills Developed through problem solving and discussions.
(S7) Communication skills Developed through the presentation.

Teaching and Learning Strategies

The module will be delivered over twelve weeks, comprising ten teaching weeks plus two enhancement weeks. The approach to teaching and learning will combine the use of large group in-person and asynchronous lectures, small group seminars (or workshops), scheduled seminar preparation sessions, and cross-programme contemporary issues sessions.

Lectures (total of 14 hours) - Each week will include at least a one-hour scheduled lecture, except for four weeks (scheduled at the beginning, mid-points and end of the module), which will be delivered as two-hour, in-person, live lectures. One-hour lectures could also be delivered live and in-person but may alternatively be provided online or asynchronously (including appropriate scaffolding and online supporting material) at the discretion of the module teaching team.

Seminars (total of 12 hours) - Each module will include six two-hour seminars. These seminars will be interactive small-group in-person workshops.

Seminar prep aration (total of 6 hours) - Each seminar will also include a scheduled one-hour preparation session, enabling students to engage in relevant preparation activities, as deemed necessary by the module teaching team.

Contemporary Issues Sessions (total of 4 hours) - The module will also include two two-hour contemporary issues lectures or events that are directly relevant to the module and broader programme of study. These may include a lecture from a member of faculty on their research, an external industry speaker or a member of the advisory board and will be organised by the Director of Studies in coordination with module teams.

Self-directed learning (total of 164 hours) – Students will engage in self-directed learning in a wide variety of ways throughout the programme. This will include engaging in scaffolded independent learning tasks set outside the classroom on the virtual learning platform, independent reading from essential and recommended sources (e.g., jour nal articles, textbooks, industry reports, practitioner publications), assignment development and preparation, formative online quizzes, case study analysis, simulation-based tasks, and self-directed group activities. Staff responsible for the module will also provide weekly office-hours and dedicated assessment and feedback sessions for students to seek individual support and formative feedback on their independent learning and progress.

Syllabus

Data visualisation in R Studio

Tableau

Review of the range software used within the sports organisations such as Hudl, SkillsCorner or Teamworks

Presentation slide design

Presentation skills

Collaborating and communicating with different audiences

Guest lecture(s) from people or executives in the sports industry

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.