ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title INTERNATIONAL FOOTBALL INDUSTRY
Code ULMS763
Coordinator Dr DC Cockayne
Marketing (ULMS)
David.Cockayne@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2023-24 Level 7 FHEQ First Semester 10

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 10

 15

       3

 28
Timetable (if known)              
Private Study 72
TOTAL HOURS 100

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Individual report There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When): 1  0    100       

Aims

To examine critically the structure and organisation of football markets across different international settings;

To appraise critically the concepts, models and theories of professional football leagues and their effects on management decision-making;

To examine critically the role and influences of major stakeholders in the football industries;

To assess critically the nature of and changes in the supply of and the demand for football in local and global markets;

To appraise critically the football economies in developed and emerging markets;

The apply management concepts, theories, and principles from a range of business and management disciples to the analysis of football.


Learning Outcomes

(LO1) To appraise critically the structures, models and theories of professional sports leagues, their key features and their influences on management decision-making.

(LO2) To analyse critically the roles and influences of key stakeholders within international football on the practices observed within the football industries.

(LO3) To appraise critically the forces influencing the development of football in developed and emerging football markets.

(S1) Adaptability

(S2) Problem-solving skills

(S3) Numeracy

(S4) Teamwork

(S5) Organisational skills

(S6) Communication skills

(S7) International awareness

(S8) Lifelong learning skills

Teaching and Learning Strategies

2 hour lecture x 5 weeks
3 hour seminar x 5 weeks
36 minutes asynchronous or peer to peer directed learning x 5 weeks
72 hours self-directed learning

Syllabus
 

The football product and football consumers;

Theory of professional sports leagues;

National and international dimensions;

The supply of and demand for football;

Broadcasting, media and football;

Auction and bidding for football rights;

Broadcast demand and impact of broadcasting;

Competitive balance and outcome uncertainty;

Football players’ and managers’ labour markets;

Football betting markets;

Gambling and corruption in football;

Economics of bidding and hosting major football events.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.