ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Digital Strategy
Code EBUS605
Coordinator Professor T Bektas
Operations and Supply Chain Management
T.Bektas@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2023-24 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours           25

 25
Timetable (if known)              
Private Study 125
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Group video (or narrated slide deck). There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment.  0    40       
Individual assignment. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment.  0    60       

Aims

The aim of this module is to give the student an understanding of the processes involved in developing a strategy for digital business and the business issues involved in deploying such a strategy. Important elements include an examination of the approaches to strategy formulation, an evaluation of the emergent digital business models, and digital business applications and technologies. Extensive use will be made of case study material.

Learning Outcomes

(LO1) Students will be able to define the principles of business strategy.

(LO2) Students will be able to identify business capabilities and business strategies enabled by digital technologies.

(LO3) Students will be able to analyse and constructively criticise an existing digital business strategy.

(LO4) Students will be able to formulate a new digital business strategy using a systematic approach.

(LO5) Students will be able to exemplify the conceptual elements of digital business strategy in practical applications from across the globe.

(LO6) Students will be able to assess and compare different digital strategies employed by organisations operating internationally.

(S1) Problem solving skills
Students will develop problem solving skills during lectures, analysis of case studies and in preparing for coursework assignments.

(S2) Teamwork
Students will develop teamworking skills through the group assessments and formative presentations.

(S3) Communication skills
Students will develop their communication skills by working in groups and delivering presentations to their peers.

(S4) Commercial awareness
Students will develop their commercial awareness skills through coverage of commercial organisations described in various case studies.

Teaching and Learning Strategies

2.5 hour combined lecture & seminar x 10 weeks
125 hours self-directed learning

Syllabus
 

Digital Strategy Basics.

Strategic Analysis (External and Internal).

Strategy Formulation:
Exploring Strategy Options;
Sustaining Competitive Advantage;
Exploiting New Market Spaces;
Creating and Capturing Value.

Strategic Choice:
Internal Organisation;
Interaction with Suppliers and Users.

Digitalisation and the New era of Digital Transformation.

Reinventing Business with Digital Business Strategy.

Introducing Blue Ocean Strategy and Digital Innovation.

Platforms in Digital Economy.

Digital Business Strategy and Business Models.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.