ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Strategic Business Research for Sport
Code ULMS500
Coordinator Dr BP Holmes
Marketing (ULMS)
Year CATS Level Semester CATS Value
Session 2023-24 M Level Whole Session 60

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24



Timetable (if known)              
Private Study 532


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Group Presentation Reassessment opportunity: 2,000 word individual report that provides a reflection on learning from the business case. Penalty for late submission: Standard UoL penalty applies A  15    30       
Individual Report Reassessment opportunity: Yes Penalty for late submission: Standard UoL penalty applies Anonymous assessment: No    70       


The aim of this module is to support the development of business analysis and strategic decision making skills, and to demonstrate the ability to research, analyse and present information coherently to support a recommended course of action.

A further aim of the module is to develop critical understanding of how to conduct business research within an academic framework, in order to investigate a strategic issue within the sport business environment, develop supportable conclusions and formulate actionable recommendations that endeavour to address the issue identified.

Learning Outcomes

(LO1) Students will be able to demonstrate critical awareness of current research related to sport business and management through independent analysis of a relevant sport business issue.

(LO2) Students will be able to select and apply appropriate models, frameworks or tools to provide critical analysis of a sport business case.

(LO3) Students will be able to research and present convincing and reasoned arguments to formulate solutions for strategic action.

(LO4) Students will be able to analyse ambiguous information and make reasoned judgements and recommendations within a dynamic and changing sport business environment.

(LO5) Students will be able to reflect on learning and identify actions for development.

(S1) Adaptability
The management simulation will require students to adapt their thinking with regard to concepts and theories to the realities of the management case. They will also have to adapt their work style in order to work effectively within a group.

(S2) Problem solving skills
Problem solving skills will be developed during the management simulation activity.

(S3) Numeracy
The management simulation will include the analysis of data pertaining to the case.

(S4) Commercial awareness
The management simulation will involve decisions that relate to the commercial outcomes of the business case.

(S5) Teamwork
The management simulation is a group based activity.

(S6) Organisation skills
The management simulation and individual project will require organisation of others and self in terms of time and resources.

(S7) Communication skills
The management simulation will enable the development of interpersonal communication skills. The assessments will require a range of written, visual and oral communication skills.

(S8) IT skills
Developed through the use of electronic sources to undertake research for the management simulation and individual assessment.

(S9) International awareness
Working on the management simulation with group members from different will develop students’ cross-cultural working skills.

(S10) Lifelong learning skills
The individual assessment includes a reflection that will enable students to identify actions for personal development.

(S11) Ethical awareness
The management simulation will include consideration of issues that have ethical implications.

(S12) Leadership
The management simulation will enable students to develop their leadership practice in the group activities.

Teaching and Learning Strategies

Lectures x 24 hours
Simulation x 40 hours
Supervision x 4 hours
Self Directed Learning x 532 hours



Engaging with research and assessing research quality
Research methodology
Quantitative Methods
Qualitative and Mixed Methods
Writing a research proposal
Writing up a research project
Analysing the strategic environment for sports organisations
Analysing resources and strategic choices and options for sports organisations
Making, presenting and implementing strategic decisions in sports organisations

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.