ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING | ||
Code | MKIB115 | ||
Coordinator |
Dr RC Spence Marketing (ULMS) Rachel.Spence@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2023-24 | Level 4 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
12 |
36 | ||||
Timetable (if known) | |||||||
Private Study | 114 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 2: Personal Review (Written Skills Reflection and Personal Development Plan) Assessment Type: Coursework Size: 2500 words maximum.(Written Skills Reflection: 1000 words; Personal Develo | 0 | 50 | ||||
Assessment 1: Practical Assessment (Group Poster and Presentation) Assessment Type: Coursework Size: A1 Poster (or equivalent). No maximum word count. Presentation duration: 10 minutes maximum. | 0 | 50 |
Aims |
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The module aims to provide a solid base of academic and professional skills required for success at university and in the graduate career market. |
Learning Outcomes |
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(LO1) Students will be able to demonstrate skills in sourcing and referencing data. |
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(LO2) Students will be able to demonstrate an understanding how to use an appropriate approach to analysing the data, interpreting the findings and developing an argument. |
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(LO3) Students will be able to demonstrate an understanding of how to write for an audience. |
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(LO4) Students will be able to demonstrate an understanding of their personal academic goals and how these fit with a professional future. |
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(LO5) Students will be able to manage time effectively in a stressful environment. |
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(S1) Teamwork |
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(S2) Communication skills |
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(S3) Organisational skills |
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(S4) IT skills |
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(S5) Lifelong learning skills |
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(S6) Numeracy |
Teaching and Learning Strategies |
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Teaching Method: Lecture Skills/Other Attributes Mapping Skills / Attributes: Teamwork Skills / attributes: Communication skills Skills / attributes: Organisational skills Skills / attributes: IT skills Skills / attributes: Lifelong learning skills Skills / attributes: Numeracy |
Syllabus |
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1. Transition to Higher Education (reflection on skills, development of independent learning, expectations of HE); 2. Developing academic scholarship (reading, taking notes, searching databases, reading academic articles, essay writing, report writing, referencing) 3. Team work and cultural awareness 4. Presenting professionally 5. Professional behaviour (business communications and etiquette) 6. Report writing (communicating ideas concisely, using evidence, writing an Executive Summary) 7. Using Excel or other technical software 8. Using quantitative data 9. Reflective practice 10. Networking and graduate insights – programme-specific |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |