ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | SERVICES MARKETING | ||
Code | ULMS803 | ||
Coordinator |
Dr T Kearney Marketing (ULMS) Treasa.Kearney@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2022-23 | Level 7 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
12 |
12 |
6 |
30 | |||
Timetable (if known) |
120 mins X 1 totaling 12
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120 mins X 1 totaling 12
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60 mins X 1 totaling 6
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Private Study | 120 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 90 | ||||
Individual essay. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 10 |
Aims |
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This modules aims to: Introduce students to the current thinking and debate on the service-dominant logic of marketing; Develop the consumer perspective on service experiences; Identify how sensory perception influences cognitive and affective responses to a service environment. |
Learning Outcomes |
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(LO1) Students will be able to engage meaningfully in the goods-dominant versus service-dominant logic of marketing debates; |
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(LO2) Students will be able understand how consumers use and integrate their resources in the digital age; |
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(LO3) Students will be able to incorporate experiential elements in service design; |
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(LO4) Students will have up-to-date knowledge of consumer perceptions of service quality; |
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(S1) Adaptability. Lecture and case study material is used to demonstrate the importance of individual and organisation flexibility in a service management context. |
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(S2) Problem solving skills. Students work individually and collectively in groups on tasks that are set during lectures that focus upon finding creative and imaginative solutions to managerial problems that draw upon detailed understanding of the relevant academic literature. |
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(S3) Commercial awareness. Commercial awareness is inevitably a crucial component of the overall teaching and learning experience of a services marketing module module. Students work individually and collectively in groups on tasks that are designed to enhance their commercial awareness in a highly competitive environment. |
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(S4) Organisational skills. Via interactive discussions in lectures. |
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(S5) Communication skills. Students work individually and collectively in groups on tasks that are set during lectures that focus upon the nurturing of their own communication skills. Such skill development also acknowledges the development of awareness of the importance of verbal and non-verbal (e.g., the servicescape) communication in service management. |
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(S6) International awareness. Students work individually and collectively in groups on tasks that are set during lectures that focus upon managerial problems typically encountered by international service brands. Overcoming problems faced by such service managers (e.g., regarding service quality enhancement and service failure recovery) should draw upon detailed understanding of the relevant services marketing literature. |
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(S7) Ethical awareness. Via examples in lectures and various case studies provided to students. |
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(S8) Leadership. Students work individually and collectively in groups on tasks that are set during lectures that focus upon developing service management skills that stress the distinctiveness between services and tangible goods marketing and draw upon detailed understanding of the relevant academic literature. |
Teaching and Learning Strategies |
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2 hour lecture x 6 weeks Outside of lectures and seminars, students are expected to read around the topics explored in the module and prepare for assessment. Students are encouraged to attend the ULMS study skills workshops to improve their critical writing and personal development. |
Syllabus |
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Structuring, referencing and critical thinking. Service-Dominant Logic of Marketing: Service Design and Quality: |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |