ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title INTERNATIONAL HORSERACING INDUSTRIES
Code ULMS618
Coordinator Mr N Coster
Strategy, IB and Entrepreneurship
Neil.Coster@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2022-23 Level 7 FHEQ First Semester 10

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 4

12

      8

4

28
Timetable (if known) 60 mins X 1 totaling 4
 
180 mins X 1 totaling 12
 
      120 mins X 1 totaling 8
60 mins X 1 totaling 4
 
 
Private Study 72
TOTAL HOURS 100

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): Semester 1    70       
Group presentation There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. Assessment Schedule (When): Semester 1    30       

Aims

This module aims to enable students to:

Develop an understanding of horseracing and its associated industries;

Identify, understand and analyse the distinct stakeholders in horseracing;

Assess critically the range of business models that exist across different horseracing jurisdictions;

Review critically the current state of horseracing, applying lessons from other sport and leisure industries.


Learning Outcomes

(LO1) A thorough understanding of the modern thoroughbred horseracing business and the ability to reflect upon theoretical debates around its functioning and to analyse critically processes and forces within it.

(LO2) An ability to critically reflect on the principal issues at stake in the international thoroughbred horseracing businesses; the governance of the sport; and the relationship between thoroughbred horseracing, the media, owners, trainers, the gaming and betting industry and other key stakeholders.

(LO3) An understanding of, and ability to analyse the economic principles underlying the development of thoroughbred horseracing and related businesses in the UK, Europe and globally, while appreciating the distinctive features of each environment.

(LO4) The ability to appraise the importance of branding, marketing, betting, gaming, horse care and intellectual property in the thoroughbred horseracing business.

(LO5) The ability to argue why the management of change is so important to the thoroughbred horseracing business and related industries in the coming years.

(LO6) Develop an understanding of key economic principles and apply these to: analyse business enterprises; understand competitive forces; formulate rational managerial decisions; and allocate resources efficiently.

(LO7) Develop a comprehensive understanding of the role of ethics in international business and the impact that this has on strategy, and the ability to recognise and address ethical dilemmas, corporate social responsibility and sustainability issues in an organisational context.

(S1) Teamwork. Developed via case study discussions, group presentation.

(S2) Communication skills. Developed via case study discussions, lectures and group presentation.

(S3) IT skills. Developed via preparation and delivery of the assignment and group presentation.

(S4) Independent research skills. Developed via preparation and delivery of the assignment and group presentation.

(S5) International awareness. Developed via lectures and case discussions of understanding of different international jurisdictions.

(S6) Commercial awareness. Developed via lectures and case discussions of different business models.


Teaching and Learning Strategies

2 hour online asynchronous learning per week x 4 weeks
1 hour online synchronous lecture per week x 4 weeks
3 hour face-to-face seminar every week x 4 weeks
1 hour face-to-face peer-to-peer learning every week (unscheduled) x 4 weeks
Self-directed learning x 72 hours

Self-directed learning hours will be used by students to ensure that requisite reading is undertaken, preparation for online classes and presentations, and for completion of assessed and non-assessed work that will aid and enhance the students’ own learning experience.


Syllabus

 

History of the sport of horseracing;

Overview of the main international jurisdictions;

The related industries to horseracing, leisure and entertainment, breeding, gaming and betting;

Stakeholder analysis;

Components of demand for horseracing;

The broadcast media market;

Challenges and opportunities for the sport;

Welfare considerations.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.