ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Code ULMS829
Coordinator Dr DS Parnell
Marketing (ULMS)
Year CATS Level Semester CATS Value
Session 2022-23 Level 7 FHEQ Second Semester 10

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 10



Timetable (if known) 120 mins X 1 totaling 10
180 mins X 1 totaling 15
      36 mins X 1 totaling 3
Private Study 72


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Case Study There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): 2    100       


To give students an understanding of the theory, principles and practice of managing and operating sports facilities and events. The module will examine the core theories and principles of operations management and their relevance to sport. The case of football will play a central role and the peculiarities of the sector will be a feature of the teaching and learning. Additionally, the module aims to provide students with a critical understanding of how football clubs should manage the challenges of capacity constraint and demand within the stadium.

Learning Outcomes

(LO1) Have an understanding of how major sports events are organised in terms of both the theory of event management, including regulation, law, logistics etc. and the practicalities of arranging and running such an event.

(LO2) Students will be able to critically discuss the key contemporary issues that relate to the management of sports operations and events.

(S1) Adaptability. Students will develop an awareness of how sports operations need dynamic management.

(S2) Problem-solving skills. Students will be required to apply regulations and law to specific events, locations and scenarios.

(S3) Commercial awareness. Students will develop an awareness of commercial issues surrounding events.

(S4) Teamwork. Students will engage in group work in scenario discussion and fieldtrips.

(S5) Organisation skills. Students will be required to meet assignment deadlines.

(S6) International awareness. Students will develop an awareness of the difference between national laws and spectator culture.

(S7) Lifelong learning skills. Developed through problem solving and discussions.

Teaching and Learning Strategies

2 hour lecture x 5 weeks
3 hour seminar x 5 weeks
36 minutes asynchronous or peer to peer directed learning x 5 weeks
72 hours self-directed learning



Introduction to sustainable sports operations management;

Operations design;

Managing sport events;

Pricing decisions and other relevant sports operation decisions;

Broadcasting and media;

Safety, security and crowd control;


Demand and capacity management;

Managing the customer experience and quality control;

Corporate social responsibility.

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.