ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | FUNDAMENTALS OF MARKETING | ||
Code | MKIB153 | ||
Coordinator |
Professor L Sudbury-Riley Marketing (ULMS) L.Sudbury-Riley@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2022-23 | Level 4 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
6 |
30 | ||||
Timetable (if known) |
120 mins X 1 totaling 24
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60 mins X 1 totaling 6
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Private Study | 120 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1: 4 mini assessments Assessment Type: Practical Assessment Duration: 4 x 1 hour Weighting: 40% Reassessment Opportunity: Yes Penalty for Late Submission: Non-Standard Penalt | 0 | 40 | ||||
Assessment 2: Group written report Assessment Type: Coursework Size: 2000 words Weighting: 60% Reassessment Opportunity: Yes Penalty for Late Submission: Standard Penalty Applies Ano | 0 | 60 |
Aims |
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The aim of this module is to provide a grounded appreciation of the utility and universality of a marketing orientation as the process by which organisations align themselves to their operating environment, customers/stakeholders and markets |
Learning Outcomes |
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(LO1) Understand the nature of the marketing environment and its relevance for the organisation and marketing practice |
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(LO2) Specifically, to be able to undertake an analysis of customer and competitive environments |
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(LO3) Understand the fundamental philosophy of marketing and its application in both business and not-for-profit organisations |
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(LO4) Identify and be able to apply key marketing concepts to aid marketing and business decisions |
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(LO5) Be able to demonstrate an understanding of the practical aspects and processes of marketing |
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(S1) Adaptability |
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(S2) Problem solving skills |
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(S3) Numeracy |
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(S4) Commercial awareness |
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(S5) Teamwork |
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(S6) Organisational skills |
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(S7) Communication skills |
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(S8) IT skills |
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(S9) International awareness |
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(S10) Lifelong learning skills |
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(S11) Ethical awareness |
Teaching and Learning Strategies |
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Teaching Method – Seminar Skills/Other Attributes Mapping Skills / attributes: Lifelong learning skills Skills / attributes: International awareness Skills / attributes: IT skills Skills / attributes: Communication skills Skills / attributes: Organisational skills Skills / attributes: Teamwork Skills / attributes: Commercial awareness Skills / attributes: Numeracy Skills / attributes: Problem solving skills Skills / attributes: Adaptability |
Syllabus |
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Market-oriented management |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |