ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Responsible Marketing | ||
Code | ULMS888 | ||
Coordinator |
Dr C McGouran Marketing (ULMS) C.Mcgouran@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2022-23 | Level 7 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
12 |
12 |
6 |
30 | |||
Timetable (if known) |
120 mins X 1 totaling 12
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120 mins X 1 totaling 12
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60 mins X 1 totaling 6
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Private Study | 120 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Group videography presentation. There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. | 15 | 40 | ||||
Individual infographic. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 30 | ||||
Group executive summary There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. | 0 | 30 |
Aims |
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This module aims to: Provide a broad perspective on the role of marketing in society, ethics and sustainability; Encourage students to appreciate the role of marketing and business practice in the world today through examination of current trends including consumption patterns, sustainability, social responsibility, ethics and social choices; Equip students with the skills and knowledge for their careers as marketers as they will be in a position to contribute to both their organisations and to society. |
Learning Outcomes |
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(LO1) Students will be able to critically evaluate the key trends that impact the contemporary relationship between marketing and society. |
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(LO2) Students will be able to assess the impact ethical issues have on the development of marketing ideologies, strategies, and practices. |
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(LO3) Students will be able to explore a range of topical ethical issues and critically analyse the role of marketing within these. |
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(LO4) Students will be able to critically appraise the ways in which marketing can be utilised to alleviate societal problems. |
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(LO5) Students will be able to apply different theoretical perspectives to practice and policy. |
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(LO6) Students will be able to display critical thinking skills in written and oral presentations, and construct an argument based on a wide reading of the academic literature. |
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(LO7) Students will be able to work in a collaborative team process to produce high-quality outputs. |
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(S1) Ethical awareness |
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(S2) IT skills |
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(S3) Team work |
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(S4) International awareness |
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(S5) Commercial awareness |
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(S6) Communication skills |
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(S7) Problem solving |
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(S8) Adaptability |
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(S9) Leadership |
Teaching and Learning Strategies |
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2 hour lecture x 6 weeks Students will be encouraged to engage in wider reading and enhance their comprehension of other sources that go beyond the core text of the module. This will be supported by appropriate levels of private study. E-learning is an important feature of the module. Key information will be posted on the VLE and co-ordinated to students. With regards to lectures, stream capture will be used and linked to the VLE so that students can play back lecture content seamlessly. An FAQ area will also be available to address generic student queries and also give guidance on assessment. Guest speakers are anticipated to provide drop -in sessions and clinics to further discuss their company project/s. The academic lectures will provide ample feedback hours and this includes office hours. |
Syllabus |
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Introduction to Responsible Marketing – ethical decision making, wicked problems; Marketing ideology, strategy, tactics; Consumption ethics; Marketing in action: ethics and the marketing mix; Sustainable marketing; Social marketing. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |