ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Strategic Marketing Management | ||
Code | KMGT711 | ||
Coordinator |
Miss VK McCall Marketing (ULMS) V.Mccall@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2021-22 | Level 7 FHEQ | Whole Session | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
50 100 |
150 | |||||
Timetable (if known) | |||||||
Private Study | 0 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1 There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When) :Whole Session | Weeks 2 - 8 (approx | 35 | ||||
Assessment 2 There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When) :whole Session | Weeks 2,4 and 6-8 (i | 25 | ||||
Assessment 3 There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When) :whole session | Maximum of 3 in week | 30 | ||||
Assessment 4 There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When) :whole Session | week 8 (approx 1,000 | 10 |
Aims |
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Manage the academic requirements of online learning successfully; Appreciate the nature and role of marketing in modern organisations; Understand why marketing is integral to the effective performance of organisations; Evaluate the relationship between marketing, other organisational functions and the corporate body both theoretically and in practice. |
Learning Outcomes |
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(LO1) Participate in and contribute to an academic community through online discussion |
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(LO2) Apply conventions of a writing style and academic integrity to academic writing. |
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(LO3) Understand the nature and purpose of marketing. |
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(LO4) Identify the changing nature of marketing environment and its potential impact on marketing and corporate strategy. |
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(LO5) Analyse the factors that make marketing a key strategic element in organisational performance |
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(LO6) Assess the importance of marketing in the implementation of corporate strategy |
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(LO7) Evaluate alternative philosophies to the marketing philosophy as a way of strategically driving the organisation |
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(S1) Communication Skills: Students will have opportunities to develop written communication skills through group discussions and assignments. |
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(S2) Problem Solving and Decision Making: Students will be challenged to think critically about organisational issues and dilemmas. They will do this by gathering and synthesising information, analysing alternative perspectives and options and presenting a considered opinion or programme of action in their course assessment. |
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(S3) Information and Communication Technology Skills: Students will have opportunities to improve their ICT skills. Students will demonstrate skills in the use of software applications including word processing, visual presentations, data bases, spreadsheets and using the internet for information searches in the course. |
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(S4) Time management. This involves planning scheduled work and meeting assessment deadlines. This will be evident in the students’ independent management of their assignments and coursework and by meeting coursework deadlines. |
Teaching and Learning Strategies |
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Teaching Method 1 - Virtual classroom hours (for online modules) Teaching Method 2 - Non-classroom hours (for online modules) |
Syllabus |
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Participating in the global classroom; Outlining arguments for scholary discourse; The nature and challenges of the business environment; Strategic marketing planning to meet environmental challenges; Marketing philosophy and organisational strategy; Drivers of the changing nature of consumer behaviour; Segmentation in the culturally changing modern world; The strategic contribution of marketing research; The contemporary marketing mix; Implementation and control to manage the changing marketing environment. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |