ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title STRATEGIC MANAGEMENT AND BUSINESS POLICY
Code ULMS353
Coordinator Dr D Christopoulou
Strategy, IB and Entrepreneurship
D.Christopoulou@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

ULMS151 ORGANISATIONS AND MANAGEMENT; ULMS101 FUNCTIONS OF BUSINESS I; ULMS102 FUNCTIONS OF BUSINESS II 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours     12

    12

12

24

60
Timetable (if known)     60 mins X 1 totaling 12
 
    60 mins X 1 totaling 12
60 mins X 1 totaling 12
120 mins X 1 totaling 24
 
 
Private Study 90
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 2: Individual Business Report Assessment Type: Coursework Size: 2000 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies  -2000 words    50       
Assessment 1: Collaborative Business Report Assessment Type: Coursework Size: 2000 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty appl  -2000 words    50       

Aims

The module aims:

to examine the basic principles of business strategy and consider alternative perspectives to the subject;

to focus attention on the way strategic decisions are made and the influencing factors;

to provide students with a critical understanding of the strategy process;

to provide students with an understanding of the planning process through environmental and resource analysis;

to provide students with a critical understanding of the concept of scenario planning, option selection and implementation.


Learning Outcomes

(LO1) Familiarity with the alternative approaches to strategic management.

(LO2) An awareness and understanding of the 'strategic management' process

(LO3) To think critically and analyse various sources of information relating to the management of strategy and business policy in organizations

(LO4) The ability to conduct environmental and internal analyses

(LO5) An awareness of the strengths and weaknesses of strategic analytical tools

(LO6) An awareness of the range of forces that influence the formulation and implementation of strategy

(LO7) To research and provide both academic and personal employment-relevant written communication concerning strategic management theories, policies and practices, in a human resource management context

(S1) Adaptability

(S2) Problem solving skills

(S3) Commercial awareness

(S4) Teamwork

(S5) Organisational skills

(S6) Communication skills

(S7) IT skills

(S8) International awareness

(S9) Lifelong learning skills

(S10) Ethical awareness


Teaching and Learning Strategies

Teaching Delivery: Fully online delivery

Teaching Method: Online Asynchronous Learning Materials
Description: Recordings will deliver the core content of the module, as outlined in module handbook
Unscheduled Directed Student Hours: 24
Attendance Recorded: Yes
Notes: Lecture slides, further reading, group-work exercises and any other module announcements will be posted on VITAL. You are expected to prepare for and contribute to group discussions throughout the module. You will also be expected to conduct additional reading in preparation for each element of assessment.

Teaching Method: Online Tutorial
Description: Small group, interactive classes looking at case studies
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes
Notes: Lecture slides, further reading, group-work exercises and any other module announcements will be posted on VITAL. You are expected to prepare for and contribute to group discussions throughout the module. You will also be expected to conduct additional reading in preparation for each element of assessment. Attendance of tutorials is mandatory and a register will be taken.

Teaching Method: Online Synchronous Session
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method: Group Study
Description: Weekly 1 hour session to foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled Student Hours: 12
Attendance Recorded: No

Self-Directed Learning Hours: 90

There are the following non-modular requirements:
ULMS101 and ULMS102 or ULMS151

Skills/Other Attributes Mapping

Skills / attributes: Ethical awareness
How this is developed: Throughout
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: Lifelong learning skills
How this is developed: Througho ut
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: International awareness
How this is developed: In lectures
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: IT skills
How this is developed: Data search (incl. database use) & literature search
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: Communication skills
How this is developed: Throughout
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: Organisational skills
How this is developed: Support offered as required
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: Teamwork
How this is developed: In seminars
Mode of asse ssment (if applicable): Collaborative Business Report

Skills / attributes: Commercial awareness
How this is developed: Throughout
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: Problem solving skills
How this is developed: Throughout
Mode of assessment (if applicable): Collaborative Business Report and Individual Business Report

Skills / attributes: Adaptability
How this is developed: In seminars
Mode of assessment (if applicable)


Syllabus

 

Introduction to Strategy: What is strategy?;

External Environments;

Internal Environments;

Building Competitive Advantage through Functional-Level strategy;

Building Competitive Advantage through Business-Level strategy;

Strategy in hi-tech industry;

Global strategy;

Corporate-Level strategy: integration and strategic alliances;

Corporate strategy: diversification;

Overview and revision.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.