ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Code ULMS861
Coordinator Professor IG McHale
Operations and Supply Chain Management
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 6




Timetable (if known) 60 mins X 1 totaling 6
120 mins X 1 totaling 12
      60 mins X 1 totaling 6
60 mins X 1 totaling 6
Private Study 120


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): Semester two  -2500 words    100       


The module aims to:

Provide students with basic analytical tools to understand economic problems using sports economics as a laboratory;

Explore the causes and consequences of a managerial change on ‘sports performance’ (business and athletic);

Enable students to accurately predict the demand for sport as required in management practice;

Inspire students to think critically and draw on concepts derived from the economics of crime, using information from sports economics, to develop more ethically reflexive management practice.

Learning Outcomes

(LO1) Be able to interrogate and critically evaluate key contemporary issues regarding sports business and associated industries based on economic data and analysis;

(LO2) Be able to critique sports business practice, and make justified recommendations based on data analytics;

(LO3) Be able to critically analyse, and synthesise a range of (possible conflicting) ideas derived from sports economics through formal and informal written and verbal communication mediums;

(LO4) Be able to use secondary data and economic principles to suggest, and justify alternative courses of sports business practice;

(LO5) Be able to use economics and data analytics to inform and develop practices in other areas of sports business such as marketing, sponsorship, and the use of social media.

(S1) Quantitative/ statistical analysis and interpretation of economic data. There will be a couple of lectures explicitly devoted to this skill. Students will need to apply these skills to understand parts of the remaining lectures.

(S2) Research skills (secondary data collection and synthesis). Developed during discussion sessions.

(S3) Academic writing. Developed during lectures and discussion sessions.

(S4) Problem solving skills. Developed during lectures and discussion sessions.

(S5) Commercial awareness. Developed during lectures and discussion sessions.

Teaching and Learning Strategies

Hybrid delivery, with social distancing on campus.

1 hour online asynchronous learning per week x 6 weeks
1 hour face-to-face synchronous lecture per week x 6 weeks
2 hour face-to-face seminar every week x 6 weeks
1 hour face-to-face peer-to-peer learning every week (unscheduled) x 6 weeks
Self-directed learning x 120 hours



Sports Analytics:
The need for analytical thinking;
Data visualisation;
Forecasting in sport;
Rating players.

Sports Economics:
Why study sports economics? Not because it’s big business!
The American and European models of sport;
Consumer demand forecasting and analytics;
Modelling sport and TV audience;
Analysis of players', team, club (brand) behaviour;
Causes and consequences of managerial change;
Corruption in sport.

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.