ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title THE DIGITAL BUSINESS
Code EBUS301
Coordinator Dr KS Lam
Operations and Supply Chain Management
hugolam@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

ULMS151 ORGANISATIONS AND MANAGEMENT; ULMS101 FUNCTIONS OF BUSINESS I 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

6

      12

6

36
Timetable (if known) 60 mins X 1 totaling 12
 
60 mins X 1 totaling 6
 
      60 mins X 1 totaling 6
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Coursework Assessment Type: Coursework Size: 2500 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous As  -2500 words    50       
Assessment 2: Coursework Assessment Type: Coursework Size: 2500 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Ass  -2500 words    50       

Aims

To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models.


Learning Outcomes

(LO1) To understand the basics of business strategy;

(LO2) To understand the capabilities and therefore business capabilities and therefore business strategies enabled by the Internet;

(LO3) To be able to analyse, understand and constructively criticise an existing e-business strategy;

(LO4) To be able to formulate an e-business strategy to help in addressing the strengths, weaknesses, opportunities and threats faced by a business;

(LO5) To have well founded views on the future development of e-business models.

(S1) Problem solving skills

(S2) Commercial awareness

(S3) Organisational skills

(S4) Communication skills

(S5) Lifelong learning skills


Teaching and Learning Strategies

Teaching Method - Online Asynchronous Learning Materials
Description: The lecturer will cover the knowledge required to understand the role of technology in strategy i.e., how technology fits with different strategic approaches. It will also examine what this can mean in practice through theory and then case studies. There will also be an examination of specific models of technology utilisation.
Scheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method - Synchronous Lecture
Scheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method - Seminar
Description: The seminars will explore what it means to develop a strategic use of technology through to its implementation.
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method 3: Group Study
Description: Biweekly 1 hour sessions to foster student community and engagement by working with others on their ‘active learning&#x 2019; activities
Scheduled Student Hours: 6
Attendance Recorded: No

Self-Directed Learning Hours: 114
Description: These independent learning hours are aimed at supporting the directed student learning. The module leader will provide guidance in the form of suggested readings and topics to examine with the expectation that students are well prepared to contribute to the seminar activities and to understand the content of lectures. Self-Directed Learning will include research activity, developing academic writing skills, and wider reading to support the module

Costs Information:
There are no specific costs attached to this module.


Syllabus

 

The syllabus includes:

Technology in Business;

An introduction to strategy and models in a general business sense;

The evolution of business strategy;

Strategic Analysis;

Defining e-Business;

The Bullwhip effect: The Praxis of Technology in Business;

Examples of e-enabled business strategy;

Review of contemporary e-business models;

Capabilities of the internet and the business capabilities thereby enabled;

A methodology for the development of e-business strategy;

An exploration of possible future developments of e-business.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.