ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING
Code MKIB115
Coordinator Mr PG Matthews
Marketing (ULMS)
Paul.Matthews@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 4 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

12

      12

6

42
Timetable (if known) 60 mins X 1 totaling 12
 
        120 mins X 1 totaling 24
60 mins X 1 totaling 6
 
 
Private Study 108
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 2: Personal Development Plan Assessment Type: Coursework Size: 1500 WORDS Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL Penalty Applies  -1500 words    50       
Assessment 1: Learning Log Assessment Type: Coursework Size: 2000 words (5 x 400 word entries) Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL Pena  2000 words (5 x 400     50       

Aims

The module aims to provide a solid base of academic and professional skills required for success at university and in the graduate career market.


Learning Outcomes

(LO1) Students will be able to develop skills in sourcing and referencing data.

(LO2) Students will be able to understand how to use an appropriate approach to analysing the data, interpreting the findings and developing an argument.

(LO3) Students will be able to understand how to write for an audience.

(LO4) Students will be able to understand their personal academic goals and how these fit with a professional future.

(LO5) Students will be able to manage time effectively in a stressful environment.

(S1) IT skills

(S2) Communication skills

(S3) Organisational skills

(S4) Lifelong learning skills

(S5) Numeracy


Teaching and Learning Strategies

Teaching Method: Synchronous Session
Description: Key themes will be presented in sessions
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method: Online Asynchronous Learning Materials
Unscheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method: Seminar
Description: Students will carry out a task relating to their online activity. This will typically be a group activity and will involve pair programming.
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method: Group Study
Description: Biweekly 1 hour session to foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled Student Hours: 6
Attendance Recorded: No

Self-Directed Learning Hours: 108
Description: This will consist of preparation for seminars (reading journal articles, carrying out basic analytic ta sks for discussion) and work on assignments.

Skills/Other Attributes Mapping

Skills / attributes: IT skills
How this is developed: Lecture and seminar from Library
Mode of assessment (if applicable): Learning log

Skills / attributes: Communication skills
How this is developed: Lecture on modes of communication
Mode of assessment (if applicable): Learning log and Personal Development Plan

Skills / attributes: Organisational skills
How this is developed: Seminars on time and stress management
Mode of assessment (if applicable)

Skills / attributes: Lifelong learning skills
How this is developed: The whole module
Mode of assessment (if applicable): Learning log and Personal Development Plan

Skills / attributes: Numeracy
How this is developed: Seminars on Excel
Mode of assessment (if applicable)


Syllabus

 

1. Transition to Higher Education (reflection on skills, development of independent learning, expectations of HE);

2. Developing academic scholarship (reading, taking notes, searching databases, reading academic articles, essay writing, referencing)

3. Team work and cultural awareness

4. Presenting professionally

5. Professional behaviour (business communications and etiquette)

6. Report writing (communicating ideas concisely, using evidence, writing an Executive Summary)

7. Using Excel or other technical software

8. Using quantitative data

9. Reflective practice

10. Networking and graduate insights – programme-specific


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.